According to the Faces Canada mandate, Essence will handle their media planning, media investment, media activation, content and e-commerce.
Essence, a GroupM data and measurement-driven media agency has announced that it has been awarded integrated media duties for cosmetic brand Faces Canada in India. Led out of Essence’s Delhi office, the Faces Canada business will be supported by the agency’s teams including media planning, media investment, media activation, content and e-commerce.
With a Canadian heritage spanning over 40 years, Faces Canada offers an exclusive line of makeup and skincare products. Its portfolio includes a wide range of cosmetics which have been designed to suit every ethnicity, as well as skin type, tone, complexion and texture. Its products are cruelty-free and hypoallergenic. It entered the India market in 2009.
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“Consumers are moving increasingly towards digital for both discovery and decision-making. By partnering with Essence, we look forward to aggressively strengthening our presence and portfolio online, and accelerating our growth,” said Alpesh Ashar, Chief Operating Officer, Faces Canada.
“Faces Canada has a reputation for on-trend, premium beauty products, and continuously innovates to offer high performance and world-class cosmetics. At Essence, we share a similar commitment to constantly improve our delivery to our clients. We are excited to partner with Faces Canada to help build the brand and drive growth with our integrated, full-service media offering,” said Anand Chakravarthy, Managing Director, India, Essence.