Media Samosa Round-Up: February 24 to February 28

media samosa february

February Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.


Interview: TV viewing is 3.5 hrs on average for youngsters: Navin Shenoy, Viacom18

In conversation with Media Samosa, Navin Shenoy from Viacom18 sheds light on MTV’s content strategy, consumer insights and plans ahead. Read more here.

Pepsi Super Bowl campaigns that gripped the ad world

Media Samosa brings to you some of the best Pepsi Super Bowl Campaigns over the years, that will take you down the memory lane with nostalgic delight. Read more here.

Campaign Throwback: How Airtel TV entered a saturated OTT market

The campaign to promote Airtel TV during its launch phase concentrated on encouraging installs as well as raising awareness, with cricket lovers and GEC loving audiences being key targets. Read more here.

Brand ambassador

realme appoints Salman Khan as the new brand ambassador

realme has today announced Salman Khan as its brand ambassador, endorsing its upcoming realme 6 and realme 6 Pro. Read more here.

Campaign spot

Star Sports launches #KhelBolega around 13th season of VIVO IPL

In a bid to stop the constant #Bakar aka fan chatter around VIVO IPL, Star India launches a new TVC- #KhelBolega. IPL 13 campaign is released in multiple languages pan-India. Read more here.

New Powerade campaign inspires women cricketers to dream big

To solidify its commitment to the ICC T20 Women’s World Cup, Powerade has launched #PowerHasNoGender, a digital campaign reiterating the power to dream big. Read more here.

Oreo addresses the need to disconnect from phones in latest campaign

Oreo recently launched a new campaign that urges consumers to ‘Disconnect to Connect’, getting away from their technological devices and enjoy moments of playful connections, with family and friends. Read more here.

Tic Tac launches quirky TVC with a stuck in lift narrative

The new TVC features a group of persons stuck in a lift, who are able to better deal with circumstances after consuming Tic Tac. Read more here.

Slice unveils new campaign featuring Katrina Kaif

Conceptualised by Wunderman Thompson, the new Slice Itna Thick Kaise campaign aims to engage with the audiences in a quirky manner. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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