The Marcom Avenue will be responsible for the PR strategy, planning, media reach, execution and implementation for the Ambience Group. The account will be managed and supervised by the agency’s Gurugram office.
The Marcom Avenue is a data-driven integrated marketing agency that has won the PR mandate for Ambience Group. The real-estate brand is focused on developing premium structures for living and lifestyle-driven avenues, in and around the National Capital Region.
The Marcom Avenue will be responsible for the PR strategy, planning, media reach, execution and implementation for all PR activity. The account will be managed and supervised by the agency’s Gurugram office.
Divanshi Gupta, Director, The Marcom Avenue, said, “Ambience Group is an iconic brand in the world of real estate and it is our utmost honor to have got the opportunity to be associated with them. We are excited to enhance the media reach of Ambience Group through an extensive public relations strategy and establish their communication across PR channels. We are motivated to craft a stellar success PR story for their brand in this dynamic Indian real estate market.”
Ankush Kaul, President – Sales & Marketing, Ambience Group, said, “As a market leader in a growing real estate sector, it was important for us to pick a partner with the right balance of industry expertise and agility to build our media identity through dynamic public relations strategy. We look forward to exploring innovative media avenues and formats with The Marcom Avenue in the near future.”