March Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Features
The market will grow to 400 Mn MAUs in the next 2 years: Prashan Agarwal, Gaana
In conversation with Media Samosa, Prashan Agarwal, CEO, Gaana shares insightful data on the content consumption trends in the OTT audio streaming space and Gaana’s gameplan for sustenance. Read more here.
Inside: HDFC Life’s #BounceBack seeks to make ‘accepting setbacks’ relevant
HDFC Life ‘Bounce Back’ campaign by Leo Burnett urges the younger generation to bounce back from life’s setbacks. Social Samosa takes a look at its insight at length. Read more here.
Snehil Gautam on Housing.com’s decision to create women first communication
More than 50% of the traction on Housing.com is contributed by women, an insight that formed the core of the Kiara Advani led TVC campaign. Read more here.
Brand ambassadors
Tamannaah Bhatia to endorse Mobile Premier League
Tamannaah Bhatia has been roped in by the Mobile Premier League as a brand ambassador ahead of the Indian Premier League. Read more here.
Shraddha Kapoor to be the face of Hershey’s Kisses in India
The new campaign featuring Shraddha Kapoor will be the biggest ever multi-media campaign for Hershey’s Kisses, celebrating everything moments of affection. Read more here.
Campaign Spot
Dhara encourages Indians with ‘Milled in India’ campaign
Aiming to inspire consumers, Dhara launches ‘Milled in India’, an integrated marketing campaign. It encourages people to adopt traditional, indigenous filtered oils that suit the Indian taste palate, style of cooking and cuisines. Read more here.
NBA launches new campaign #NBAEkGameChallenge
With the objective to grow the league’s fan base in India, NBA’s latest marketing campaign #NBAEkGameChallenge for the 2019-2020 season aims to recruit new fans. Read more here.
Pepsi releases new summer TVC with Salman Khan
The new Pepsi TVC depicts the issue of archaic stereotypes associated with heterosexual romantic relationships with a pinch of swag. Read more here.
