Tata Sky has partnered with Shemaroo Entertainment Ltd. and launched Tata Sky Adbhut Kahaniyan – a hub of curated crime, thriller and horror content.
Featuring a range of compiled libraries of TV shows, web series, and movies, Tata Sky Adbhut Kahaniyan aims to be a haven for entertainment aficionados. The service will also showcase first-ever-adapted stories from the popular Hindi heartland magazine, ‘Manohar Kahaniyan’. Exclusively created for Tata Sky, this original series will have stories based on true events.
Ashutosh Rana who is famed for films such as Sangarsh and Dushman has been roped in as the face of the service. A brand film has also been shot with Ashutosh Rana and to promote this service Tata Sky has come up with a digital campaign to lure the viewers of crime, thriller and horror genre.
The thriller & crime shows will be showcased between 7:30 P.M. – 9:30 P.M time-band under the banner Killer-Thriller and the horror shows will be showcased in the 9:30 P.M. – 11:30 P.M time band under the segment Horror Zone. The service has gone live from 5th March.
Sharing her thoughts on the launch of the service, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky said, “Genres like crime, thriller, and horror have witnessed great traction over the past few years. While there are multiple options for these genres available on linear television and OTT platforms, currently there isn’t a single destination catering to all the three content genres. Realizing this need-gap we decided to bring to our subscribers – Tata Sky Adbhut Kahaniyan – a curation of the best Hindi content library of TV shows, web series and movies in crime, thriller and horror genre. With this launch, we shall continue to focus on catering to the diverse entertainment needs of our subscribers.”
“Crime-mystery as a genre has enthralled viewers for many generations. I’m excited to be associated with Tata Sky to be the face of Adhbhut Kahaniyan. The service is a complete package of gut-wrenching stories that will keep you completely engrossed.”, said actor, Ashutosh Rana.
Tata Sky Adhbhut Kahaniyan intends to engage viewers through gripping stories curated from across platforms. A blend of hit shows and movies from the past as well as original content, viewers will be treated to shows such as Aahat, Karamchand, Powder, Gehariyaan, Revolver Rani, Gangster, and many others. The service will be available on the Tata Sky Mobile App under the Video on Demand(VOD) section as well.
Remarking the association, Hiren Gada, CEO – Shemaroo Entertainment Ltd. says, “I am excited to announce another unique partnership with Tata Sky, where we are introducing an interesting service called Tata Sky Adhbhut Kahaniyan, that will showcase stories of crime, thriller and horror genres. Shemaroo constantly aims at getting the best content for its audiences and strives to deliver on the promise of great entertainment, and through this association, we again aim to achieve the same”.