IDFC FIRST Bank announces Amitabh Bachchan as its brand ambassador to represent the brand’s persona in tandem to the value pillars of the company.
IDFC FIRST Bank today announced the signing of Amitabh Bachchan, as its first-ever brand ambassador. Bachchan is touted to be an all-time favorite of the masses and one of the most celebrated actors in India.
His personality resonates with IDFC FIRST’s brand persona and values’ pillars of Sincerity, Humility, and Contemporariness.
Also read: Amitabh Bachchan as India’s Most Desired Personality 2020: TRA Research
V Vaidyanathan, MD & CEO, IDFC FIRST Bank, said, “It gives me immense pleasure to welcome the superstar of the millennium, Amitabh Bachchan, as our brand ambassador. The charisma of Mr. Bachchan has captivated people of all ages across countries. I am most amazed by his humility despite his extraordinary successes. All of us at IDFC FIRST Bank are delighted about this association with the true legend of our times.”
Amitabh Bachchan, said, “ I am proud to partner IDFC FIRST Bank – a bank with strong values, great corporate governance, and transparency. The bank is transforming the lives of a large population of our country with new-age products and services. It is my great pleasure to be the brand ambassador of IDFC FIRST Bank.”
IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First on December 18, 2018.