OPPO attempted to reach consumers by painting the night sky with various colourful formations and set an example of guerilla marketing.
OPPO created an aerial spectacle of 250 drones showcased at a drone light show held in Mumbai. The marketing innovation by a smartphone brand lit up the Marine Drive skyline with the light show at Islamic Gymkhana, Mumbai.
With the aim of the pursuit of the synergy of aesthetic satisfaction and innovative technology, the brand conceptualised this experience and exhibited glimpses of its new model which comes equipped with its camera. The 10-minute show revealed stunning formations, with each drone light serving as a pixel to light up and paint the night sky.
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Sumit Walia, Vice President, Product & Marketing, OPPO India said “We believe that experiences build stronger connections and therefore we leave no stones unturned to provide memorable experiences to our consumers with our products, services, and initiatives. This is yet another demonstration of OPPO’s endeavour to push the boundaries not only in terms of innovation but also in its marketing initiatives. We hope that our consumers will be delighted by the drone light show illuminating the beautiful skyline of Aamchi Mumbai.”
