March Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Features
Nerolac Marketing Strategy: Fundamentals of marketing a paint brand
For Nerolac, outdoor is a marketing strategy element with a focus on end-users as well as contractors, supported by expansive digital presence. Read more here.
Hotstar times awareness proliferation campaign with cricket season
The campaign aims to make people aware of Hotstar’s free offerings, nudging those who come to the platform for cricket to stay put. Read more here.
Mumbai 24×7: From the lens of advertising by Rahul Tekwani
With Mumbai turning 24*7, Rahul Tekwani, Group Brand Manager (Planning), Enormous Brands decrypts its impact on how advertisers and brands position themselves. Read more here.
Campaign Spot
OPPO follows footsteps of guerilla marketing with a drone light show in Mumbai
OPPO attempted to reach consumers by painting the night sky with various colourful formations and set an example of guerilla marketing. Read more here.
Dettol Banega Swasth India Paigham-e-Sehat campaign gains momentum
Features of Dettol Banega Swasth India Paigham-e-Sehat campaign include innovative ways to engage school children through text and audio-visual content. Read more here.
Brand ambassadors
realme appoints Shraddha Kapoor as Chief Lifestyle Officer for AIoT products
As a brand ambassador for the AIoT products, Shraddha Kapoor will help realme with the brand positioning of a tech trendsetter. Read more here.
JBL announces Sara Ali Khan as brand ambassador
Sara Ali Khan joins a star-studded lineup of JBL ambassadors and partners including Ranveer Singh, Priyanka Chopra, A.R. Rahman, and P.V. Sindhu in India. Read more here.
IDFC FIRST Bank appoints Amitabh Bachchan as Brand Ambassador
IDFC FIRST Bank announces Amitabh Bachchan as its brand ambassador to represent the brand’s persona in tandem to the value pillars of the company. Read more here.
Industry News
Wavemaker introduces new logo and brand design
The new logo and brand design have been launched as an effort to position Wavemaker as a positive provocation to life. Read more here.
Havas Media bags integrated media duties of ACC Cement
Havas Media has bagged the integrated media mandate of ACC Limited. Headquartered in Mumbai, ACC claims to have set benchmarks in cement and concrete technology. Read more here.
Gaana introduces in-app entertainment content feed Buzz
Gaana Buzz will feature a mix of entertainment content in the form of stories, articles, videos, photo galleries, online polls, games and lyrics cards. Read more here.
Tata Sky launches a content hub, Tata Sky Adbhut Kahaniyan
Tata Sky has partnered with Shemaroo Entertainment Ltd. and launched Tata Sky Adbhut Kahaniyan – a hub of curated crime, thriller and horror content. Read more here.
