realme appoints Shraddha Kapoor as Chief Lifestyle Officer for AIoT products

realme Shraddha Kapoor

As a brand ambassador for the AIoT products, Shraddha Kapoor will help realme with the brand positioning of a tech trendsetter.

realme has announced actor Shraddha Kapoor as the Chief Lifestyle Officer for its UNI Smart AIoT product portfolio. The new brand ambassador reflects the brand’s ‘Dare to Leap’ philosophy and ‘Tech Trendsetter’ positioning.

Madhav Sheth, Vice President of realme and CEO of realme India said, “As realme diversifies its portfolio with new innovations, we are excited to have on-board, none other than, Shraddha Kapoor as our new brand ambassador for realme’s AIoT products.”

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“We are thrilled to partner with Shraddha in this exciting journey as her ability to strike a real chord with the masses and undeniable charm will cement realme’s tech trendsetter positioning among the target audience. From audio to wearable products, we will bring more surprises that win over scores of lifestyle and fitness enthusiasts in India,” he added.

Commenting on the collaboration, Shraddha Kapoor, star-actor, said, “I am excited to join the realme family, the fastest growing smartphone brand in India, to bring a stylish and smart lifestyle experience to more youth across the country. I’m sure our collaboration will bring more cool technologies and fun experiences.”



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