In August 2019, IN10 Media had launched ShowBox as a music channel under the leadership and guidance of Rajiee M Shinde.
IN10 Media, a network with multiple offerings in the media and entertainment sector, has announced that Rajiee M Shinde, Chief Executive Officer of its 24X7 youth music channel ShowBox, has decided to leave the network in the coming months. The decision came through as Shinde would like to pursue her own interests outside of the network.
Since August 2019, ShowBox has been reinvigorating the music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. As per BARC Week 8 2020 data, ShowBox was ranked the fourth most-watched music channel in the country.
Commenting on the recent development, Aditya Pittie, Managing Director, IN10 Media said, “It has been a pleasure to work with Rajiee Shinde and we are thankful for her valuable contribution to the network. We wish her all the best for her future endeavours. With the channel’s roots deeply entrenched in innovation and disruption, ShowBox will continue pushing the boundaries of quality entertainment to be a platform that’s synonymous for providing exceptional musical offerings.”
Speaking about her decision to move on, Rajiee M Shinde, Chief Executive Officer – ShowBox, said, “It has been a wonderful experience launching ShowBox and working with a remarkable bunch of creative and talented people, who are committed to bolstering the entertainment space with its diverse offerings. I thank IN10 Media for the opportunity and wish them all the best.”