About 100,000 Bisleri bottles recycled to make staff-uniforms. 5000 employees of the brand across India wearing recycled PET uniforms.
Bisleri that aims to educate citizens about the importance of recycling and upcycling plastic, has made uniforms for their sales team from used pet bottles. These Shirts are crafted from threads derived entirely from recycled bottles. Across India, 5,000 employees are presently wearing these uniforms, upholding the vision of sustainability.
Currently, in India, 90% of all PET is recycled for making yarn, t-shirts, shirts, etc. Bisleri through their bottles for change initiative collected millions of bottles and around ten lakhs bottles were used to make the uniforms for all staff of Bisleri.
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On the announcement of upcycled clothing, Anjana Ghosh, Director Marketing and OSR, Bisleri International says, “People hate plastic because they are not aware of the feats of recycling. It’s a huge misconception that water bottles add to environmental pollutions. In fact in India, we have a robust recycling industry, which produces high-value fabric, shoes and other products from PET bottles. We thought we should practice what we preach that “plastics are not waste.” Hence our entire staff across India are proudly to burst the myths around plastics. 5000 employees will flaunt their uniforms proudly made from our own plastic bottles.”