Among the top ten brands listed in BARC Week 10 data, OLX, Amazon and Facebook, along with Dettol Toilet Soaps were the highest spenders.
The effects of the COVID-19 scare on the advertising and marketing industry is evident from the BARC Week 10 data, which was recorded between March 7, 2020, and March 13, 2020. The data shows that the top brand insertions were recorded for OLX (12713), followed by Amazon (11739) and Dettol Toilet Soaps (11666).
Others on the list include Facebook (10132), Attica Gold Company (9379), Dove Hair Fall Rescue (9304), LIC-Corporate (9175), Santoor Sandal and Turmeric (8531), Harpic Bathroom Cleaner (8151) and Lizol (8078).
Among the advertisers, the top spender was HUL at 190439 insertions, followed by Reckitt Benckiser (85397) and ITC (55660). Other on the list included Brooke Bond Lipton India (35502), Cadburys India (31622), P&G (24093), Colgate Palmolive (22404), Wipro (21547), Lakme (20323) and Smithkline Beecham (19521).