Aurelia’s Be your own Beautiful campaign attempts to highlight and rubish the many distasteful statements women are subjected to on a daily basis.
Celebrating the power of women to transform the world, Aurelia, a contemporary ethnic wear brand by TCNS rolled out a campaign ‘Be your own Beautiful’ featuring Disha Patani. The campaign encourages women to embrace themselves without caring much about the pressure to look a certain way.
The brand has unveiled a digital film on social media that encourages women to confront societal jibes that attempt to stereotype women into pre-defined standards and further urges them to be comfortable in their own true self.
Disha Patani, the brand ambassador of Aurelia said, “‘Be your own beautiful’ is something I truly believe in because it shows that you are beautiful just the way you are and nothing else matters.”
Anant Daga, Managing Director, TCNS Clothing Co. Ltd said, “Through the campaign ‘Be your own Beautiful’ Aurelia aims to encourage women to embrace their beautiful self. It is about feeling comfortable and confident in your own skin without heeding to any pre-set standards. Giving an ode to the women of today, we have launched a video featuring Disha Patani where she talks about breaking these clichés. The campaign is a true reflection of the society and we strongly believe that it will resonate with the women of today who do not believe in superficial barriers.”