With Khushiyon Ka Remote Control, a TVC-led campaign, Bank of Baroda aims to reassure consumers about the ease of digital payments.
Bank of Baroda has announced zero charges on digital transactions for three months, to provide enhanced and uninterrupted banking experience to its customers. To this effect, Bank of Baroda has rolled out ‘Stay Safe. Bank Safe.’ initiative to encourage more customers to bank digitally and equipping them to avail the Bank’s services from a remote location, without visiting the Bank branch.
The Bank has also rolled out a new TVC campaign titled “Khushiyon Ka Remote Control’ featuring its brand endorser PV Sindhu. The umbrella campaign includes the promotions for a range of digital products like Debit Cards, Baroda M Connect Plus, Baroda Connect and Baroda FASTag.
Vikramaditya Singh Khichi, Executive Director, Bank of Baroda said, “At Bank of Baroda, it has always been our aim to innovate and offer cutting-edge products for customers across segments. In the wake of the Covid-19 outbreak, Bank of Baroda would like to assure its customers of enhanced banking experience, as they avail the Bank’s services from remote locations. Khushiyon Ka Remote Control is a major step taken by the Bank in its endeavours to drive consumers towards a digital ecosystem, in times like these.”
The Bank has teamed up with Sindhu to create awareness on the benefits of the bank’s digital products for seamless transactions. The campaign is being promoted across Bank of Baroda’s social media assets and digital platforms along with advertising on OOH, print and electronic media.