March Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Features
Interview: Spicy Pitch helped Cricbuzz grow into a premier cricket OTT platform: Pankaj Chhaparwal
Pankaj Chhaparwal, CEO, Cricbuzz, in a quick chat with Media Samosa puts the spotlight on Cricbuzz’s properties like Spicy Pitch and why this is the best time to foray into the original content game. Read more here.
Impact of COVID-19 on the IPL Ecosystem Value
Duff & Phelps’ Santosh N takes a look at the ways the IPL ecosystem will be affected in the case of truncation as well as cancellation due to COVID-19. Read more here.
Campaigns
Luminous gears up for summers with Sachin Tendulkar TVC
The new Luminous TVC campaign promotes its inverter battery offerings in a quirky manner, appealing to consumers looking for backup options for summer. Read more here.
Paytm partners with Unilever & YouWeCan to fight COVID-19
Launches ‘India Fights Corona’ campaign with Lifebuoy from Unilever and YouWeCan foundation by Yuvraj Singh. They want to educate everyone on the importance of developing a habit of personal hygiene while avoiding transmission of the virus from one person to another. Read more here.
CN characters urge to ‘Be clean. Be cool!’ amidst Corona outbreak
Cartoon Network has launched an animated public service announcement focusing on good hygiene practices. Read more here.
Bisleri recycles bottles to make uniform for the staff
About 100,000 Bisleri bottles recycled to make staff-uniforms. 5000 employees of the brand across India wearing recycled PET uniforms. Read more here.
Bajaj Finserve launches Better Never Stops campaign
The Better Never Stops campaign showcases the evolution of the way people make payments for commodities, sprinkled with paternal love. Read more here.
HDFC Life enhances interactivity with mobile-led campaign
HDFC Life campaign integrates face and speech recognition technology to promote its term insurance solutions, expanding the scope of the TVC narrative. Read more here.
Aurelia stands against shaming of women with Be your own Beautiful campaign
Aurelia’s Be your own Beautiful campaign attempts to highlight and rubish the many distasteful statements women are subjected to on a daily basis. Read more here.
A decade in 90 secs: Standard Chartered celebrates association with Liverpool FC
Standard Chartered has released a new video to celebrate its role as the main sponsor for Liverpool FC through the last ten years. Read more here.
Bank of Baroda releases new TVCs featuring PV Sindhu
With Khushiyon Ka Remote Control, a TVC-led campaign, Bank of Baroda aims to reassure consumers about the ease of digital payments. Read more here.
Data
BARC Week 10: Dangal, Sun TV, Sony SAB top all channels list
According to the BARC Week 10 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped their respective free and pay lists. Read more here.
BARC Week 10 top brands list feature OLX, Amazon & Dettol
Among the top ten brands listed in BARC Week 10 data, OLX, Amazon and Facebook, along with Dettol Toilet Soaps were the highest spenders. Read more here.
