Youva by Navneet launches 3 new TVCs. These will be part of a series of integrated marketing and promotional activities pivoted on the thought of Young minds think differently.
Youva by Navneet Education Limited, the stationery brand releases three new TVCs around their new brand tag-line “THINK. CREATE”. Youva through their TVCs aims to enable and inspire creativity and celebrate young creators from various walks of life. The TVCs are based on different scenarios pivoted on the thought Young minds think differently.
Each TVC showcases a story highlighting the wave of emotions that a child goes through. A story about an elder brother & his surprising reaction when his newborn sister comes home; to a young child’s demand to carry her favorite stuffed toy on the first day of school how she gets convinced not to, and the innocent reaction of a girl when her father jokingly expresses his fear of getting lost in a crowd
The TVCs are with a clear messaging of the innate creativity within every child, and Youva committing to enable and inspire them to be Thinkers and Creators.
Abhijit Sanyal, Chief Strategy Officer, Stationery Division & official spokesperson of Youva, said, “We are excited to launch the TVCs that appreciate and enable creative thinking in today’s youth with our brand messaging “THINK. CREATE”. The three TVCs showcase three different stories but having the same underlying idea of how young children think and act differently. I hope we are able to inspire today’s youth with these TVCs and share the spirit of Youva, THINK. CREATE”.
- Creative Agency: Flagship Advertising
- Production House: Chaser Films
- Director: Joyeeta Patpatia
- Producer: Puskar Kelkar & Kartik Sherlekar
- Chief Creative Officer: Sunil Mahadik