Among the top advertisers listed in BARC Week 11 data, HUL, Reckitt Benckiser and ITC had the highest number of insertions.
Recorded between March 14 and March 20, BARC Week 11 data suggests Dettol is the highest spender, for liquid soap (13524 insertions) and toilet soaps (12419). Surf Excel Easy Wash is the next brand with 10196 insertions, followed by Lizol (10083), Amazon.in (9771), Attica Gold Company (9284), LIC Corporate (9237), Fair & Lovely Advanced Multivitamin (9185), Facebook.com (9087) and Dove Hair Fall Rescue (9056).
Also Read: BARC Week 10 top brands list feature OLX, Amazon & Dettol
Among the advertisers, HUL has the highest insertions at 192368, followed by R&B (106330), ITC (57822), Brooke Bond Lipton India (34091), Cadburys India (32878), Colgate Palmolive (23973), Godrej Consumer Products (22398), Lakme Lever Ltd (21145), P&G (21068) and Smithkline Beecham (19186).