March Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Features
Personal branding: Why PR must build up the Leader as much as the Brand
Teamwork Communications Group’s Nikky Gupta dissects the concept of personal branding and why PR professionals should look at it as part of brand building. Personal branding in PR is essential and how. Read more here.
Brand logos that followed social distancing…
With the #Covid19 fear gripping the world, brands leave no stones unturned to spread the message of #SocialDistancing to #FlattenTheCurve. This time, through their logos. Media Samosa takes a look at brand logos social distancing done in the last few days. Read more here.
COVID-19: Events industry hit hard with hope from H2 2020
The COVID-19 outbreak has impacted the events’ and experiential industry, with experts pegging the loss at INR 3000cr. Can the second half of 2020 be redeemed? Media Samosa decodes the COVID-19 Impact on Events. Read more here.
Beti Ko Finance Padhao…
With changing times, Shaziya Khan, National Planning Director, Wunderman Thompson India sheds light on the significance of educating daughters about financial matters with implications of this on brands. Read more here.
Campaign Spot
Youva by Navneet inspires young minds to think differently
Youva by Navneet launches 3 new TVCs. These will be part of a series of integrated marketing and promotional activities pivoted on the thought of Young minds think differently. Read more here.
Canara Robeco investor education campaign decodes Mutual Funds
Conceptualized by its creative agency, FCB India (Mumbai), the new campaign for Canara Robeco investor education is a part of their investor education and awareness initiative. Read more here.
Kalyan Jewellers leverages Gudi Padwa with regional campaign
Kalyan Jewellers has launched its new digital campaign for the festival of Gudi Padwa. The campaign features regional brand ambassador Pooja Sawant in a traditional avatar, wearing jewellery from Kalyan Jewellers’ brand new Sankalp jewellery collection paired with a nauvari saree. Read more here.
Data
BARC Week 11: Dangal, Sun TV, Sony SAB top channels list
According to the BARC Week 11 all channels list, the highest number of impressions were documented for Dangal, Sun TV and Sony SAB. Read more here.
BARC Week 11 top brands list feature Dettol, Surf Excel & Lizol
Among the top advertisers listed in BARC Week 11 data, HUL, Reckitt Benckiser and ITC had the highest number of insertions. Read more here.
COVID-19 disruption period saw 6% increase in TV Reach: BARC-Nielsen Report
BARC and Nielsen have jointly put together a report to understand the changes in consumption behaviors of TV and Smartphones, respectively, given the situation surrounding the COVID pandemic and its fallout. Take a look at COVID-19 TV viewership & smartphone stats. Read more here.
