MTV Beats launches Music from Home to jazz up social distancing

MTV Beats

MTV Beats to host multiple on-air and digital activities to entertain people stuck at home due to the ongoing preventive lockdown.

No chai breaks, no gossip sessions, no work buddies for 21 more days. While it’s for our safety, work from home can get exhausting. From staring at your laptop for 10 hours to shuffling between multiple team calls, the one thing that can pump up your day is some soothing music with a Bollywood tadka. This has prompted MTV Beats to put together a special line-up of artists and shows.
Artists such as Darshan Raval, Dr Palash Sen, Shalmali, Nikita Gandhi, Shashwat Singh, Jonita Gandhi, Dhvani Bhanushali, Tulsi Kumar and Akull are all scheduled to conduct Instagram Lives for their fans throughout the week.

Also Read: Two Zee Theatre Teleplays to be available on Tata Sky Theatre

MTV Beats Farmaaish will allow fans to request song dedications and SocialDistancing Chat will be a space for interactions via live video calls. MTV Beats has also curated Bollywood-themed Work from Home and House Party playlists as a part of the efforts.
Sunny Leone has been roped in as a gym trainer for FitStop sessions that would be played out every day at 9 am. Viewers will also get a chance to select Desi Kalakaar of the Month alongside mentors Akasa, Amit Mishra and Meet Bros, via social media pages of MTV Beats.



Previous articleCOVID-19 disruption period saw 6% increase in TV Reach: BARC-Nielsen Report
Next articleBARC Week 11 top brands list feature Dettol, Surf Excel & Lizol
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here