Media Samosa Round-Up: March 30 to April 03

Media Samosa April Week 1

April Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.


Disruption of a Trillion Dollar Industry: How can events industry rebuild

Atul Todi, CEO, 10times sheds light on how the events industry can come out stronger amidst the COVID-19 outbreak with the convergence of physical and virtual interactive strategies. Read more here.


Opinion: Will the 21-day lockdown change the way Indians consume news?

Balagopal Padmakumar, Brand Head – Mumbai, Brand-comm, Madison World discusses the change of news consumption patterns in the 40+ age group & its impact on newspapers. Read more here.

Your community wants to hear from you: Simon Cook, Managing Director, Cannes Lions

Simon Cook, Managing Director, Cannes Lions shares an open letter on opening up their platform for submission of stories, insights, and learnings, to let creativity help us move forward during the pandemic. Read more here.

Campaign Spot

Tata Sky TVC

Tata Sky creates social distancing TVC campaign from remotely shot videos

The new Tata Sky TVC aims to highlight educational services that have been made free to use on the platform during the national lockdown. Read more here.


M&E sector grew 9% in 2019 to reach INR1.82 trillion: FICCI-EY Report

The M&E sector continues to be driven by growth in subscription-based business models and India’s attractiveness as a content production destination. Read more here.

BARC-Neilson report indicates 37% rise in all India TV consumption due to lockdown

The recently released BARC-Neilson report states that there has been a significant hike in news and movie consumption on TV due to the national lockdown. Read more here.

Industry News

Disney+ Hotstar set to launch on April 3

Star India has announced the upgrade of Hotstar to Disney+ Hotstar on 3rd April 2020. With a fresh new look and enhanced user interface, Disney+ Hotstar brings together the magic of Disney’s storytelling and the scale and technological expertise of Hotstar, giving users an unparalleled video streaming experience. Read more here.

Whatsapp number, Social Media listening enable ASCI to act against misleading ads

During the month of December 2019, ASCI investigated complaints against 310 advertisements, of which 77 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. Read more here.

WPP update 2020

March performance is weaker reflecting COVID-10 spread: WPP Update

WPP update reflects uncertainty over immediate outlook amidst government containment actions for COVID-19. The organization withdraws guidance for 2020. Read more here.

Viacom18 adopts measures to help daily wage earners

Viacom18 has announced a slew of measures to ensure that audiences continue to remain entertained while being socially responsible. Read more here.

Smarties 2020 categories

MMA India announces new categories for SMARTIES 2020

New categories to be included in SMARTIES 2020 will focus on the use of user-generated content, data analytics and technology to create significant business impact. Read more here.

Nycil from Zydus Wellnes Ltd. introduces hand sanitizers amidst the COVID-19 crisis

Nycil owned by Zydus Wellness Ltd has announced its entry into the hand sanitizer category with Nycil Hand Sanitizers. The sanitizer consists of Neem and AloeVera extracts that helps kill 99.9% germs. Read more here.

Zulfia Waris

ABP News ropes Zulfia Waris as Business Head, ANN Content Studio

ABP News Network, has appointed Zulfia Waris, as the Business Head, ABP News Network Content Studio where she will be responsible for the organisation’s new subsidiary, ANN Content Studio, to produce path-breaking content for all platforms. Read more here.

Nivea India produces Hand Sanitizers to fight against COVID-19

Collaborating with its key partners, Nivea Hand sanitizers will be supplied free of cost to different healthcare institutions and authorities. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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