MediaDonuts, a digital media and technology company operating across EMEA and APAC, has been appointed as the official marketing and ad sales partner for India & SE Asia of Match Group’s portfolio of dating apps including Tinder, OkCupid, and Match.
India is a top APAC market for Match Media Group, with large user bases in major metropolitan areas like Delhi, Mumbai, Pune, and Bangalore, across a multitude of smaller cities like Ahmedabad, Surat, and Chandigarh, revealing a very far-reaching geographical spread, with Tinder being preferred by GenZ and Millennials.
“We are very excited to get an opportunity to market Match Group’s products to advertisers across APAC including India through this partnership. For India particularly, the unique audience of young, urbane, cosmopolitan users who could be reached through this vehicle would be extraordinary. Advertisers across categories such as telecom, mobile phones, technology, automotive, food, beverages, apparel, and countless others, now have a sticky medium to connect with their prospects through. We are thrilled to partner with Tinder to help advertisers amplify their branding efforts most effectively” – said Pieter-Jan de Kroon, Managing Partner of MediaDonuts.