MX Player is working on bringing global titles to Indian audiences in local languages like Hindi, Tamil and Telugu.
Global stories with universal values find large audiences in India and dubbing international films in local languages is an effective means to bring viewers fresh content to watch anytime, anywhere and on a screen of their choosing. Understanding the growing need and preferences of the discerning viewer — MX Player, a home-grown OTT platform is expanding on their brand promise of ‘everytainment’ and is the first Indian AVOD platform to ink a content deal with international studios like Paramount Pictures and Sony Pictures Television India.
The titles available from the Paramount Pictures catalogue are Transformers: The Last Knight, XXX: Return of Xander Cage, G.I Joe: Retaliation, Baywatch, Jack Reacher: Never Go Back featuring leading actors like Dwayne Johnson, Mark Wahlberg and Vin Diesel.
And, the Sony Pictures Television India will give access to fan favourites like Spiderman: Homecoming, Baby Driver, The Emoji Movie, The Dark Tower, Blade Runner 2049 and many more. The content will be available across Hindi, Tamil & Telugu.
Commenting on the same, Mansi Shrivastav, Head – Content Acquisitions, MX Player, said “Films have been an integral part of the Indian content consumption pattern. Curating global content in languages and expressions they understand has always been MX Player’s vision and forte. Staying committed to our consumers, we are proud to have partnered with international studios like Paramount and Sony Pictures. This is the first time in India, that leading Hollywood studios have collaborated on an AVOD partnership.”