The firms aim to strengthen their ability to deliver insights all over the world.
Strategir and Hansa Research group, a consumer insights and market research agency in India and South East Asia, have joined forces to create a partnership in India.
Emmanuel Delsuc, CEO of Strategir, said “As part of our internationalization we are delighted to welcome Hansa Research Group to our JV network. It will strengthen our ability to deliver insights all over the world to all our clients.”
Adding to the same, Praveen Nijhara, CEO at Hansa Research group says “It is a genuine opportunity to add Strategir expertise, solutions, and technology to the benefit of our clients in India particularly in product/fragrance, pack, shelf test, and shopper research. Strategir is very strong in these areas and there is growing interest in these in our markets.”