Media Samosa Round-Up: April 06 to April 10

Media Samosa April Week 2

April Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa April Week 2 — features, campaigns, data and more.


COVID-19: Nostalgia, re-runs, marathons – TV channels use every weapon in their arsenal

As the country witnesses a state of lockdown, the television industry is geared up to offer viewers the best of content – from re-runs of classic hits to blockbuster movies and binge-worthy shows. We take a look at how the broadcasters get the grip right with the COVID-19 TV content plan. Read more here.

Doordarshan Shows

Why re-airing old shows is one of the best decisions Doordarshan made…

As the second-most populated country in the world began observing a lockdown to battle COVID-19, the country’s dearest broadcast network, Doordarshan, decided to bring back the most kindled Shows to rekindle nostalgia. Read more here.

Campaign Spot

UPI Chalega

NPCI augments UPI Chalega campaign with #IndiaPaySafe

Amidst the current lockdown, NPCI brings back Mrs Rao from the on-going UPI Chalega campaign to educate citizens about paying safe with digital payments. Read more here.


71% believe coronavirus must not be exploited to promote a brand: Kantar Study

Kantar releases the COVID-19 Barometer India study that aims to provide brand owners with the answers to some of the pertinent questions during the COVID-19 pandemic. Read more here.

OTT audio report

Insight into the State and Profitability of the OTT Audio Industry

The Redseer report indicates that to become profitable, OTT audio platforms should work on increasing subscriber base to 6% of total users. Read more here.

82% of the population tuned into FM Radio for credible information: AZ Research

According to the latest research by AZ Research PPL across a sample size of 3300 people among 18+ UA population, 82% of people have been tuning in to radio during COVID-19, with FM channels emerging as the second most credible source of information for the masses. Read more here.

Industry News

Amidst lockdown for COVID 19, Goafest 2020 deferred for the year

The Advertising Agencies Association of India (AAAI) and The Advertising Club who had recently announced the postponement of Goafest 2020, today announced that both Goafest and Abby Awards 2020 will be deferred for the year. This is inevitably necessary in the face of the prevailing global and national crisis. Read more here.

AROI ban

AROI objects Sonia Gandhi’s suggestion to ban government media ads for 2 years

AROI cites financial ramifications of a complete ban on media ads by government and PSU bodies as a deterrent to consider Gandhi’s suggestion. Read more here.

MX Player inks content deal with two international studios

MX Player is working on bringing global titles to Indian audiences in local languages like Hindi, Tamil and Telugu. Read more here.

Simon Tate, Adobe

Adobe appoints Simon Tate to lead its APAC Business

In his new role, Simon Tate will lead Adobe’s business across the region, reporting to Paul Robson, President, International, Adobe. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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