Discovery Plus promotes annual subscription plan with #SafetyExtended

Discovery Plus

Three COVID-19 documentaries will also be released to be streamed on Discovery Plus to help people understand the pandemic better.

Discovery Plus, a real-life entertainment OTT platform, with an aim to engage audiences in the period of extended lockdown, has launched a limited time annual subscription package at INR 99. The #SafetyExtended offer can be availed on the Premium page of the app and is available till April 16, midnight. To drive home the message, Discovery Plus has launched a digital campaign urging people to stay indoors with a film titled ‘The outdoors can wait’.  

Further, Discovery Plus will be releasing an anthology of three COVID-19 documentaries, which can be streamed without a premium account in light of widespread curiosity about the Pandemic. Among the specials to be released is Pandemic COVID-19, a 45-minute probing documentary where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.

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Issac John, Business Head – Digital (South Asia), Discovery, said, “Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth – outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest amongst audiences about COVID-19, we’re releasing three documentaries on COVID-19 which will be available for free consumption on the platform.”

The content on Discovery Plus has been curated from brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE. 

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