BARC India & Nielsen Media have released Edition 4 of The Crisis Consumption: Impact Of COVID-19 On TV And Smartphone Behaviour Across India.
The impact of COVID-19, in physical forms, can be seen reflecting in empty roads and overburdened healthcare systems. In less tangible, but equally important forms, it can be seen in the way people are using the internet to access information as well as stay entertained. According to the recently released BARC India & Nielson Media report, about 39% of the top 100 Google searches in the last week revolved around COVID-10.
The Prime Minister’s announcing the extension of the nation-wide lockdown garnered 4 billion viewing minutes. TV consumption has grown 38% over the pre-COVID period.
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On the entertainment front, Hindi GEC is at an all-time high viewership since 2015 in HSM Urban. There has been an increase int he viewership for movies, thought GEC maintains share and continues to lead in South markets.
On digital, the top categories include a mix of fiction, history, mythology and supernatural. Premium audiences on digital have clocked a remarkable growth in time spent on news, chat, fitness and streaming, the report suggests.
Access full report below.