April Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa April Week 3 — features, campaigns, data and more.
Campaign Spot
HDFC Bank uses logo to create social distancing grid markers outside shops
Under the #HDFBankSafetyGrid campaign, the outer grid of the HDFC Bank logo is being used to encourage and reinforce social distancing. Read more here.
Discovery Plus promotes annual subscription plan with #SafetyExtended
Three COVID-19 documentaries will also be released to be streamed on Discovery Plus to help people understand the pandemic better. Read more here.
Industry News
ABP News Network releases statement defending reporter in Bandra crowd incident
Expressing dismay at the arrest of ABP Majha reporter Rahul Kulkarni, ABP News Network releases a statement in the defense of the passenger trends related stories run by the channel. Read more here.
AAAI reaches out to Government for Business Continuity
In a letter to the Union I&B Minister Prakash Javadekar, AAAI President Ashish Bhasin puts forth a detailed set of recommendations. Read more here.
Viacom18’s Sudhanshu Vats moves on; Rahul Joshi to take charge
Sudhanshu Vats, Group CEO and MD of Viacom18, a subsidiary of Network18, has decided to move on from Viacom18 after 8 years at the helm. Read more here.
MediaCom announces key leadership appointments in Mumbai
MediaCom appoints Vishal Shah as its Managing Partner and Rachana Monteiro as the agency lead for P&G business. Read more here.
Zeno Group appoints Reena Sharma as Head of Delhi Office
Reena Sharma will lead operations for North India, while also delivering Zeno’s integrated communications offerings to clients. Read more here.
Data
Return of Classics makes DD National the most-watched channel: BARC Report
The 3rd edition of BARC India and Nielsen Media report indicates that the return of the Old Classics improves viewership on DD National and Pay GEC Channels, Smartphone viewers increase consumption of Original Series with 32% growth over the Pre COVID-19 period. Read more here.
AdSpend pressures to linger due to weak economy & lower domestic consumption: KPMG Report
In reference to the ongoing pandemic, KPMG has released a thought leadership titled “COVID-19: The many shades of a crisis- A media and entertainment sector perspective” which discusses the impact of COVID19 in the Media and Entertainment industry. Read more here.
39% of Top 100 Google searches are about COVID-19: BARC-Nielsen Report
BARC India & Nielsen Media have released Edition 4 of The Crisis Consumption: Impact Of COVID-19 On TV And Smartphone Behaviour Across India. Read more here.
BARC Week 14: DD National, Sun TV, Dangal top all channels list
According to the BARC Week 14 free channels list, the highest number of impressions were documented for Dangal. DD National topped the pay channels list. Read more here.
BARC Week 14 top brands list feature Dettol, PolicyBazaar & Disney+Hotstar VIP
Among the top advertisers listed in BARC Week 14 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions. Read more here.
