Leveraging its regional channels, Zee got 27 TV stars to sing the We Can We Will anthem in Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese and Odia.
As India grapples with the COVID-19 outbreak, it is important more than ever for the nation to stand together and fight the current challenge. Zee Entertainment joined hands with SBI Life Insurance and Mindshare to produce the We Can, We Will anthem, which involves 27 TV artists singing the anthem in their local languages to invigorate the nation to unitedly fight against COVID-19.
Leveraging its regional channels, Zee got its star protagonists to sing the song from their respective homes in regional languages like Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese and Odia. The stars also urged viewers to share their videos through their social media handles.
Popular names joining this initiative include Anita Date from Mazyha Navryachi Bayko fame, Zee Marathi; Tiyasha Roy from Krishnakoli, Zee Bangla; Ananya Dash from the show Dibya Dristi, Zee Sarthak; Madhumita from the popular show Kodalu No 1; Ayesha Vishnu from Sathya, Zee Tamil; Aniruddha Jatkar from Jote Joteyali, Zee Kannada and Amala Gireeshan from Chembarathi fame, Zee Keralam.
Expressing his views on the collaboration, Ashish Sehgal – Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises Ltd, said, “The We Can, We Will anthem has been executed with 27 powerful influencers of Zee in 9 languages from their homes and edited remotely to take it live across the network. We look forward to more such partnerships with SBI Life to be able to tell more such stories in the future.”
Talking about the association Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance, said, “The COVID-19 outbreak has thrown up multiple, unprecedented challenges for people from all walks of life. The We Can, We Will anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power we can and well overcome the biggest of challenges.”
Mr Amin Lakhani, Chief Operating Officer Mindshare South Asia, said, “We Can, We Will is a unique anthem. To amplify the message, Zee was the perfect partnership. It deployed its huge network presence throughout India to reinforce the belief that together Indian can.”