BARC Week 15 top brands list feature Dettol, Harpic & PolicyBazaar

BARC Week 15

Among the top advertisers listed in BARC Week 15 data, Reckitt Benckiser and Hindustan Lever Ltd had the highest number of insertions.

Recorded between April 11 and April 17, BARC Week 15 data suggests Dettol was the highest spender with 32753 insertions. It was followed by Harpic (17728), PolicyBazaar (16751), Disney+Hotstar VIP (14409), Social Message-Zee Network (13395), Dettol Cool Soap (12627), Lizol (12039), Harpic Bathroom Cleaner (11795), LIC-Corporate (114556) and Colgate Dental Cream (11334).

BARC Week 15 Brands
Source: BARC India

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Among the advertisers, Reckitt Benckiser has the highest insertions at 103128 insertions. It was followed by Hindustan Lever Ltd (99017), Brooke Bond Lipton India (24282), ITC Ltd (22176), Indya Interactive Services (22091), Colgate Palmolive India Ltd (19895), GCMMF (19586), Zee Entertainment Enterprises Ltd (18419), PolicyBazaar INS Web Aggregator Pvt Ltd (16751) and Wipro Ltd (16400).

BARC Week 15 Advertisers
Source: BARC India



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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