Among the top advertisers listed in BARC Week 15 data, Reckitt Benckiser and Hindustan Lever Ltd had the highest number of insertions.
Recorded between April 11 and April 17, BARC Week 15 data suggests Dettol was the highest spender with 32753 insertions. It was followed by Harpic (17728), PolicyBazaar (16751), Disney+Hotstar VIP (14409), Social Message-Zee Network (13395), Dettol Cool Soap (12627), Lizol (12039), Harpic Bathroom Cleaner (11795), LIC-Corporate (114556) and Colgate Dental Cream (11334).
Also Read: Zee helps SBI Life amplify We Can, We Will anthem in 9 languages
Among the advertisers, Reckitt Benckiser has the highest insertions at 103128 insertions. It was followed by Hindustan Lever Ltd (99017), Brooke Bond Lipton India (24282), ITC Ltd (22176), Indya Interactive Services (22091), Colgate Palmolive India Ltd (19895), GCMMF (19586), Zee Entertainment Enterprises Ltd (18419), PolicyBazaar INS Web Aggregator Pvt Ltd (16751) and Wipro Ltd (16400).