April Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa April Week 4 — features, campaigns, data and more.
Features
COVID-19: How OOH campaigns evolved in the wake of the pandemic
Despite challenges created by COVID-19, the OOH industry attempts to stay unfazed adopting social messaging at vantage points. Media Samosa takes you through the anti-COVID-19 OOH campaigns executed worldwide. Read more here.
Revel in the nostalgia of the 90’s Indian Ads…
Be it the unforgettable jingles or the storytelling representing the zest for life, the 90s Indian ads remain unfazed despite newer ads each day. Media Samosa brings to you some of the best TVCs taking you on a nostalgic trip. Read more here.
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya Bhat, Jio Studios
In an interview with Media Samosa, Aditya V. Bhat, Head – Reliance Jio Studios talks about how relevant communication is the key to this lockdown for the M&A industry and more. Read more here.
Campaign Spot
Lizol takes celebrity first route with #DisinfectToProtect in its fight against COVID-19
#DisinfectToProtect campaign by Lizol advocates the need for keeping surfaces clean and disinfected to help break the chain of infection. The TVCs feature Saif Ali Khan, Kareena Kapoor Khan and is created by the actors in their house while following social distancing. Read more here.
Ogilvy India brings cricketers together to create Mask Force
Ogilvy India has partnered with the Government of India to create a campaign, Mask Force, featuring some of the most popular Indian cricketers. Read more here.
Zee helps SBI Life amplify We Can, We Will anthem in 9 languages
Leveraging its regional channels, Zee got 27 TV stars to sing the We Can We Will anthem in Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese and Odia. Read more here.
Industry News
Fortis Healthcare appoints Anil Vinayak as Group Chief Operating Officer
Previously, Anil Vinayak was working with Max Healthcare Institute Limited as Senior Director & Chief Operating Officer – Cluster 1. Read more here.
Gerety Awards extends deadline; will not accept Covid-19 ads
Gerety Awards has a new deadline extension to May 29, confirms its judging will be remote this year and announces it will not be accepting COVID-19 related ads. Read more here.
ZEE5 India appoints Rajeev Dhal as Chief Revenue Officer
In this role, Rajeev Dhal will be responsible for achieving and delivering revenue growth through Advertising Sales and Operations for ZEE5 India. Read more here.
Snapdeal partners with Hungama Play for video streaming services
Hungama Play’s content can be accessed through the Snapdeal app, website or m-site without any extra payment. Read more here.
Data
TV consumption continues to show 40% growth: BARC-Neilsen report
The fifth BARC-Neilsen report indicates growth in OTT consumption across segments but a decline in audio streaming, possibly due to less commuting. Read more here.
App economy resilient in the face of COVID-19: Adjust’s Report 2020
Adjust’s annual App Trends 2020 report for long-term trends based on data from 2019 sheds light on insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures. Read more here.
Past and future escapes are how the consumers are dealing with the lockdown: GIPSI
In an attempt to help brands consciously invest in actionable insights not just data, Tonic Worldwide’s GIPSI has released lockdown related insights. Read more here.
79% of the MSEs are negatively impacted by COVID-19 crisis: Kantar Report
The latest Kantar Report reveals the economic outlook of the MSEs, challenges that threaten their existence and the opportunities that they seek to remain relevant in the current times. Read more here.
Taboola releases Moments of Next Research with Nielsen on online readership
The new Taboola report with Nielsen, Moments of Next Research, reveals the shift in online news readership and content consumption pattern of consumers as it relates to COVID-19. Read more here.
86% vouch for more noticeable OOH advertising post lockdown: Report
Laqshya Media Group conducted a research study to help marketers figure out the perceptions, aspirations, and anticipations of the Indian Millennial via-a-vis the ‘New Normal’ that the world faces today. Read more here.
