Outreach Nepal launched a new campaign- #BasicHumanity, urging individuals to be empathetic towards their fellow human beings who might be facing immense adversities during the on-going pandemic.
We are amidst a global pandemic, something we have never witnessed or imagined, and which has locked down the entire earth. On one side, we have people like ourselves, who are trying hard to conquer our boredom through social media as an outlet, exploiting it as much as possible to add a little happiness to life during this endless lockdown. But there is a huge number of people who have nothing to do with this story. They are daily wagers, the lowest in economic rank in this society of ours. Is this the right time to exhibit our luxuries!
Do we even know how much hardship fellow citizens are going through to manage a regular meal for their families?
In-line with the above thought, Outreach Nepal initiated #ORNKnowledge, raising a simple message of ‘empathy’ with multiple social media posts-
“These are uncertain times. Let us be more empathetic, more human towards the less privileged. Let us remember how much suffering people around the world are going through, and as a gesture let’s stop displaying our lavish meals”.
“Our small initiative is simple, just a reminder of the basic humanity which we all have inside us. This small effort is not meant for those who are actually suffering – they might have little or no access to social media in these tormenting times. On the contrary, this is meant to sensitize us, the forgetful privileged. If this campaign can touch a single soul, we will be an effective agency and that’s the power we need in order to become a new-age advertising professional”, said spokesperson, Outreach Nepal.