Media Samosa Round-Up: April 27 to May 1

Media Samosa April Week 5

April Week 5: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa April Week 5 — features, campaigns, data and more.


How can COVID-19 be the much-needed change-maker for OOH

Charanjeet Arora, Kinetic Worldwide, India (Group M) sheds light on the state of OOH industry in the face of the pandemic, as it becomes the much-needed catalyst for all mediums. Read more here.

Coronavirus Consumer Insights

Expert View: Way forward an elusive term for PR industry post-COVID-19?

A lot of sectors have been jolted due to the on-going pandemic including the PR industry. However, there is always a silver-lining capped with a solution-centric approach & strategy. Experts decode the COVID-19 Impact on PR Industry and suggest the way forward – that is if it exists. Read more here.

Ambient advertising in regional markets: Hit or miss?

Sidharth Singh, Co-founder, CupShup pens down the benefits of Ambient advertising in regional markets that make it a hit and how to be effective with it. Read more here.

Campaign Spot

Adani group expresses gratitude to frontline warriors with #GoodnessNeverStops

Adani Group has joined hands with DDB Mudra, to salute the frontline warriors with a heartwarming film, #GoodnessNeverStops. The film pays homage to the workforce at Adani Group for its relentless efforts and unwavering support during the lockdown amid the COVID-19 crisis. Read more here.

Outreach Nepal- #BasicHumanity

Outreach Nepal reminds people to have empathy through new campaign

Outreach Nepal launched a new campaign- #BasicHumanity, urging individuals to be empathetic towards their fellow human beings who might be facing immense adversities during the on-going pandemic. Read more here.

Industry News

Haresh Nayak

Posterscope promotes Haresh Nayak to APAC President

Dentsu Aegis Network announced the promotion of Haresh Nayak to President, Posterscope Asia Pacific, in addition to his current role as Managing Director of Postercope India. Read more here.

ZEE5 appoints Rahul Maroli as Senior VP and Business Head, SVOD

At ZEE5, Rahul Maroli will be responsible for Business Development, Customer Success, Brand and Marketing functions. Read more here.

BasicFirst appoints Vineet Mehrotra as its Chief Executive Officer

Prior to this, Vineet Mehrotra has held numerous senior-level positions such as Vice President – Alpha Nexa Nutritionals, Group Regional Director (Middle East)- Axiom Telecom, among others. Read more here.

Shemaroo launches Shemaroo TV

Shemaroo launches its FTA Hindi entertainment channel

Shemaroo Entertainment launches a new Hindi GEC- Shemaroo TV. A free to air channel, it targets the Hindi speaking markets of India with the tag line ‘Badalte Aaj Ke Liye.’ Read more here.

Dish TV India partners with MX Player to offer video-on-demand content

Dish TV India has announced its partnership with MX Player to strengthen its portfolio by adding one more app in the app zone on its Android-based connected devices, namely Dish SMRT Hub and d2h stream for its DishTV and d2h users respectively. Read more here.

LF Ramzaan Special

LF launches ‘Ramzaan Special’ for viewers

LF’s Ramzaan Special is a month-long curated band of 15 episodes to showcase diverse recipes from across India that can be prepared during Ramzaan. It also features celebrity chefs such as Ranveer Brar and Kunal Kapoor to guide the viewers through mouth-watering dishes. Read more here.

COVID-19: A syndicate of Free-to-Air Broadcasters demand to waive the fee

The plea explains how the deferred payment option offered by the government to Free-to-Air Broadcasters is not viable at the moment. Read more here.

Airtel Disney+ Hotstar 

Disney+ Hotstar teams up with Airtel to offer Airtel customers quality entertainment

Disney+ Hotstar is teaming up with Bharti Airtel (“Airtel”) to bring high-quality video entertainment to all of India. Airtel has launched a new recharge at INR 401/- with the annual subscription to Disney+ Hotstar VIP. Read more here.


India leads finance app installs: AppsFlyer report on APAC region

The AppsFlyer report states that out of more than 40 billion app downloads in 2019, India’s share more than doubled. Read more here.

AppsFlyer Report

[Report] Average daily reading time spent gone up across various topics: Taboola

Taboola, a discovery platform, has released readership trends for most read topics in the past one-month period (9 March 2020 – 10 April 2020) for India & across the Asia Pacific region. Read more here.

Almost 95% of 107,000 people are working from home: WPP Q1 Update

WPP Q1 trading update highlights a good performance till February; March impact of COVID-19 was as expected. However, a strong liquidity position is supported by substantial actions on cost and cash flow. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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