Salman Khan’s association with Navratna Oil was announced with a new TVC where he plays the role of Raahat Raja in his usual Dabangg style.
Navratna Oil, from the house of Emami Limited, has announced a new brand ambassador — Salman Khan. The brand hopes to leverage his popularity across geographies and demographics to take its messaging from the cities of India to deeper pockets of the country. The association has been announced with the unveiling of a TVC where Khan can be seen portraying his Dabangg style.
Playing the role of Navratna’s popular icon, Raahat Raja, Khan is able to infuse his witty demeanour and cool sway persona in the communication put forth by the brand. The campaign talks about the usage and multipurpose benefits of the oil offering. These include relief from heat-related ailments like headache, body ache, stress and sleeplessness, as well as making the user feel relaxed and rejuvenated from the effects of hot summers.
Speaking on this occasion, Harsha V. Agarwal, Director, Emami Limited, said, “We are very happy to have India’s evergreen heart-throb Salman Khan on board for our brand Navratna. We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connect with its consumers. We are confident that our new communication with its peppy presentation featuring the superstar will help the brand to scale up its mass appeal quotient further.”
Speaking on the association, Salman Khan said, “I am excited to be associated with Navratna oil. It is an iconic brand that enjoys mass popularity in India. Shooting for the new campaign was a lot of fun, as it was composed and choreographed like a Bollywood song. I am happy to be a part of the thanda-thanda cool cool family.”
The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready and Bodyguard.