BARC Week 18 top brands list feature PolicyBazaar, Lux & Dettol

BARC Week 18 Brands

Among the top advertisers listed in BARC Week 18 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions.

Recorded between May 2 and May 8, BARC Week 18 data suggests PolicyBazaar was the highest spender with 21630 insertions. It was followed by Lux Toilet Soaps (16938), Dettol Toilet Soaps (13553), Disney+Hotstar VIP (13159), Social Message – Zee Network (12162), Colgate Dental Cream (12088), Dettol Intense Cool Soap (11528), INTL Cricket Council (11430), Social Message – Star Network (10144) and Mobile Premier League (10108).

BARC Week 18 Brands data
Source: BARC India

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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 117031 insertions. It was followed by Reckitt Benckiser (49175), Brooke Bond Lipton India (23113), PolicyBazaar Insurance Brokers Private Limited (21630), Colgate Palmolive India Ltd (21607), Wipro Ltd (21306), Zee Entertainment Enterprises Limited (20065), Indya Interactive Services Pvt Ltd (17374), Procter & Gamble Home Products (13364) and GCMMF (12720).

BARC Week 18 Advertisers
Source: BARC India



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