Hooked on Books: New podcast by Red FM and Penguin India

Hooked on Books

Launched to keep listeners engaged during the lockdown, the new podcast Hooked on Books will be available on the Red FM India app. 

In a recent collaboration, 93.5 Red FM and Penguin India have come together to launch a new podcast — Hooked on Books. The podcast is expected to engage Red FM’s listeners with award-winning authors, reviving and nurturing their love for books amidst the lockdown. The line-up of authors includes Ruskin Bond, Ravinder Singh, Sonia Singh, Shiv Aroor, Manisha Koirala, Namita Gokhale, Raageshwari, Cyrus Broacha, Durjoy Datta, Luke Coutinho, Anand Neelkantan and Esha Deol.

From light-hearted conversations to engaging with renowned writers about their writings, the podcast is an audio fix for people who like to delve beyond the books. RED FM RJs will talk extensively with these well-known authors to give listeners a sneak-peek into their bookshelves and their writing journeys. The podcast will be available on RED FM India app.

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Speaking on the occasion, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “I strongly believe that books have a unique power to rejuvenate and calm us during difficult times. As an avid reader, I too have experienced the therapeutic power of reading books. It really helps you to cope with stress and anxiety which are quite prevalent these days owing to the crisis we are going through these days. Through this podcast series, RED FM RJs will weave interesting conversations with various well-known authors. Every book brings a unique set of emotions and refuels positivity. We hope the podcast will refresh our listeners and help them deal with these difficult times in a better way.”

Speaking about Hooked on Books, Preeti Chaturvedi, VP- Marketing and Strategic Alliances, Penguin Random House India, said, “Books have a way of being relevant across time periods and formats. And here was an opportunity to engage with a fresh audience through the medium of podcast around books. With this partnership, our authors will take the audience through a journey of stories and help add a touch of positivity in these trying times.”

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