May Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa May Week 2 — features, campaigns, data and more.
Campaigns
Navratna Oil signs on Salman Khan as new brand ambassador
Salman Khan’s association with Navratna Oil was announced with a new TVC where he plays the role of Raahat Raja in his usual Dabangg style. Read more here.
Nihar Shanti Amla’s ‘Padhai Par Lockdown Nahi’ gives free access to education to students in rural India
Nihar Shanti Pathshala Funwala has announced ‘Padhai Par Lockdown Nahi’- an initiative that ensures students can keep learning English even being at home through the ‘Phone Uthao India ko Padhao’ program that was launched last year. Read more here.
Industry News
ShortsTV signs content deal with Viacom18 Studios’ Tipping Point
ShortsTV has inked a content deal with Tipping Point, the digital content production arm of Viacom18 Studios. As a part of the deal, ShortsTV has bagged the South Asia distribution rights of 15 short films. Read more here.
Make in India: vivo unveils new crowdsourced logo
According to vivo, the new Make in India logo reiterates the brand’s commitment to stay invested in and keep manufacturing in the country. Read more here.
Shemaroo Entertainment appoints Sandeep Gupta COO for Broadcasting Business
With several appointments and restructuring announcements, Shemaoo Entertainment has strengthened its key leadership team for broadcast business. Read more here.
Hill+Knowlton Strategies appoints Abhishek Gulyani as new CEO for India
An experienced communications specialist, Abhishek Gulyani will manage the offices in Bengaluru, Gurgaon, and Mumbai. Read more here.
Hooked on Books: New podcast by Red FM and Penguin India
Launched to keep listeners engaged during the lockdown, the new podcast Hooked on Books will be available on the Red FM India app. Read more here.
DAN India’s Hyperspace launches Information Signage Program
The information Signage program by Hyperspace offers a bouquet of solutions that will help enable social distancing, safety, and hygiene across eleven touchpoints. Read more here.
Agency Features
The Pivotals
The Pivotals is an integrated and 360-degree communication firm that specializes in public relations, brand building, media engagement, crisis communication PR, digital media marketing, social media marketing, and stakeholder engagement. Read more here.
Pepper Interactive
Pepper Interactive is a communications firm, specializing in PR, Communications, and Digital Media services that started operating in mid-2011, expanding to Mumbai in 2013 and Delhi in 2018. Read more here.
Data
BARC Week 18: Dangal, Sun TV, DD National top all channels list
According to the BARC Week 18 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.
Mobile Gaming to emerge as a winner in post-COVID-19 ear: Report
With most of the sports tournament either cancelled or indefinitely postponed, YOY growth/estimation for the year 2020 pre-COVID-19 will not hold true, says GroupM ESP Properties’ Business of Indian Sports Playbook, in the context of COVID-19. Read more here.
BARC Week 18 top brands list feature PolicyBazaar, Lux & Dettol
Among the top advertisers listed in BARC Week 18 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions. Read more here.
