Media Samosa Round-Up: May 11 to May 15

Media Samosa May Week 2

May Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa May Week 2 — features, campaigns, data and more.


Navratna Oil signs on Salman Khan as new brand ambassador

Salman Khan’s association with Navratna Oil was announced with a new TVC where he plays the role of Raahat Raja in his usual Dabangg style. Read more here.

Nihar Shanti Amla

Nihar Shanti Amla’s ‘Padhai Par Lockdown Nahi’ gives free access to education to students in rural India

Nihar Shanti Pathshala Funwala has announced ‘Padhai Par Lockdown Nahi’- an initiative that ensures students can keep learning English even being at home through the ‘Phone Uthao India ko Padhao’ program that was launched last year. Read more here.

Industry News

ShortsTV signs content deal with Viacom18 Studios’ Tipping Point

ShortsTV has inked a content deal with Tipping Point, the digital content production arm of Viacom18 Studios. As a part of the deal, ShortsTV has bagged the South Asia distribution rights of 15 short films. Read more here.

vivo logo

Make in India: vivo unveils new crowdsourced logo

According to vivo, the new Make in India logo reiterates the brand’s commitment to stay invested in and keep manufacturing in the country. Read more here.

Shemaroo Entertainment appoints Sandeep Gupta COO for Broadcasting Business

With several appointments and restructuring announcements, Shemaoo Entertainment has strengthened its key leadership team for broadcast business. Read more here.

Hill+Knowlton Strategies appoints Abhishek Gulyani as new CEO for India

An experienced communications specialist, Abhishek Gulyani will manage the offices in Bengaluru, Gurgaon, and Mumbai. Read more here.

Hooked on Books

Hooked on Books: New podcast by Red FM and Penguin India

Launched to keep listeners engaged during the lockdown, the new podcast Hooked on Books will be available on the Red FM India app. Read more here.

DAN India’s Hyperspace launches Information Signage Program

The information Signage program by Hyperspace offers a bouquet of solutions that will help enable social distancing, safety, and hygiene across eleven touchpoints. Read more here.

Agency Features

The Pivotals

The Pivotals is an integrated and 360-degree communication firm that specializes in public relations, brand building, media engagement, crisis communication PR, digital media marketing, social media marketing, and stakeholder engagement. Read more here.

Pepper Interactive

Pepper Interactive

Pepper Interactive is a communications firm, specializing in PR, Communications, and Digital Media services that started operating in mid-2011, expanding to Mumbai in 2013 and Delhi in 2018. Read more here.


BARC Week 18: Dangal, Sun TV, DD National top all channels list

According to the BARC Week 18 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.

Sports Industry in COVID-19 times as per Group M's ESP Properties

Mobile Gaming to emerge as a winner in post-COVID-19 ear: Report

With most of the sports tournament either cancelled or indefinitely postponed, YOY growth/estimation for the year 2020 pre-COVID-19 will not hold true, says GroupM ESP Properties’ Business of Indian Sports Playbook, in the context of COVID-19. Read more here.

BARC Week 18 top brands list feature PolicyBazaar, Lux & Dettol

Among the top advertisers listed in BARC Week 18 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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