Among the top advertisers listed in BARC Week 19 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions.
Recorded between May 9 and May 15, BARC Week 19 data suggests Dettol Toilet Soaps was the highest spender with 18044 insertions. It was followed by Lux Toilet Soap (17524), PolicyBazaar (15215), Dettol Intense Cool Soap (14884), Lizol (13939), Horlicks (12220), Harpic Power Plus/Bathroom Cleaner (11702), Colgate Dental Cream (11662), Dettol Antiseptic Liquid (11351) and Harpic Bathroom Cleaner (10404).
Among the advertisers, Hindustan Lever Ltd has the highest insertions at 134296 insertions. It was followed by Reckitt Benckiser (88308), ITC LTD (29412), GCMMF (24608), Brooke Bond Lipton India Ltd (23773), Colgate Palmolive India Ltd (21608), Wipro Ltd (20267), Procter & Gamble Home Products (15684), Zee Entertainment Enterprises Limited (15634) and PolicyBazaar Insurance Brokers Private Limited (15215).