To raise awareness about the perils of using incense sticks made of harmful chemicals, HICA has released a PSA advertisement.
Amidst India’s ongoing efforts to curb the spread of COVID-19, the threat of malaria and dengue is looming. Starting May till September is when mosquitoes are at the peak leading to many cases of malaria & dengue. As household insecticides like mosquito repellent incense sticks are the first line of defence, Home Insect Control Association (HICA), a non-profit making industry body promoting safe use of household insecticides, has made a public-interest ad film to create awareness around illegal incense sticks laced with pesticides and harmful chemicals.
HICA urges people to stop buying illegal mosquito repellent incense sticks and opt for safe, approved incense sticks from reputed companies. The association plans to broadcast this ad film on television channels and digital platforms.
Speaking about this ad film, Jayant Deshpande, Secretary & Director, Home Insect Control Association (HICA), said, “While people will prepare themselves against malaria & dengue, they need to do it with the right household insecticide products. Products from unscrupulous players do not go through the regulated manufacturing processes and basic checks on safety parameters of skin, eye and respiratory system which is mandated for all home insecticide products. We have released this film in the interest of the public so that individuals understand the difference between safe to use mosquito repellent incense sticks and illegal ones.”
HICA aims to mark an end to the misleading and illegal mosquito repellent incense sticks that are being manufactured, stored and sold without proper insecticide license from the State Agricultural Department. Any usage of these illegal incense sticks is highly risky for citizens across age groups. It is, therefore, crucial to know what you are using to repel mosquitoes is not harmful to self and those around you.