Zirca Digital Solutions will help Fandom increase brand presence in India, maximising the brand’s advertising revenue potential.
Zirca Digital Solutions, a 360-degree digital solutions provider, has been appointed as the exclusive Advertising Sales Representative in India of global entertainment platform Fandom. As part of the partnership, Zirca will work toward maximizing Fandom’s advertising revenue potential, build the brand’s presence, and expand its pool of demand partners in the region.
Speaking on this development, Karan Gupta, Managing Director, Zirca Digital Solutions said, “Consumption of pop-culture entertainment is dynamically changing across the world and India is no exception. We are excited to be associated with Fandom. This is a huge development for us, and we are all geared up to deliver our best-in-class services to them.”
Neena Dasgupta, CEO and Director, Zirca Digital Solutions said, “Fans’ relationship with pop-culture entertainment is now more engaging, direct, and personalised than ever. We are confident that through our collaborative approach we will be successful in creating and delivering cutting-edge digital advertising solutions for Fandom in the Indian market.”
“Fandom speaks the language of fans and helps marketers establish credibility,” said Ken Shapiro, Fandom’s Chief Revenue Officer. “Our ability to harness fan passion combined with Zirca’s innovative sales solutions will enable us to reach consumers in new and effective ways.”
Paul Davies, Vice President, Sales for Fandom Asia, added, “We are thrilled to be working with Zirca to expand our marketing partnerships in India. Together, we can help more advertisers in India achieve results.”