SonyLIV yesterday started rolling out its SonyLIV 2.0 build with a refreshed & enhanced user experience and new brand identity.
The phased rollout of SonyLIV 2.0 will complete in an estimated duration of 3 weeks. The original content catalog will launch in June’20 as part of a new LIV Premium subscription pack.
Along with changes in brand identity and user experience, SonyLIV offers a glimpse into its engaging repertoire of originals that will soon go live on the platform. From real-life incidents to book adaptations to some thrilling fictional narratives, these originals will feature some of the most popular faces in the world of entertainment.
Aman Srivastava, Head of Marketing – Digital Business (SPN) commented, “We are thrilled to unveil SonyLIV 2.0 with a refreshed & enhanced user experience and new brand identity to our audiences. This precedes the launch of our premium subscription package in June’20. SonyLIV2.0 is designed to create world-class entertainment experience and will be home to some distinctly unique Indian stories for a global audience.”