ITC Ltd. launches ‘5 STAR Kitchen ITC Chef’s Special’ on Star Network

ITC Ltd new show

In a bid to appreciate the efforts of hobby home chefs, ITC Foods has launched a new series- 5 STAR Kitchen ITC Chef’s Special. The show premiered on 23rd May and will be aired every Saturday & Sunday at 11:00 am for six weekends on STAR TV & Hotstar.

With the stay-at-home announcement, a lot of hobby home chefs have been perfecting and experimenting with dishes. Applauding their efforts, ITC Foods has brought the viewers of Star Network delicious tastes of India through the ‘5 STAR Kitchen ITC Chef’s Special’ series.



From the delectable traditional fare like Rajasthani Bafla Bati, Konkani Dodak Dosa, Bengali Chanar Payesh, and more, the 12 ITC Hotel Chefs are all set to showcase the rich culinary heritage of our country. In addition, each episode will feature a guest chef who will share the screen with ITC Hotels’ Chef and journalist-turned-anchor Dheeraj Juneja who aims to give an interesting spin to the conversation as he interacts with the chefs about food preferences & influence of Indian culture across cuisines.

The show premiered on 23rd May and will be aired every Saturday & Sunday at 11:00 am for six weekends on STAR TV & Hotstar. The 12 episode series will be aired across 33 channels in 7 languages – Hindi, Marathi, Tamil, Telugu, Kannada, Bangla, and Malayalam.

Also read: COLORS Tamil launches new daily series Mangalya Dosham

Talking about the initiative, ITC Hotels Spokesperson said, “The concept of this show is aligned with the Responsible Luxury ethos of presenting the culture and tradition of a destination through easy culinary interpretations by our renowned chefs. Food Is a Universal language that each of us across the globe relates to. This knowledge sharing is our humble effort to reach out to those who are staying at home and seek different recipes they can cook to bring some joy in the lives of their near and dear ones”

Elaborating on the initiative, ITC Foods Spokesperson said, “In the current times when people are spending more time than ever on television and seeking newer content every day, we thought it relevant for us to turn the tables and participate in creating fresh and relevant content for them. Individuals across the world are pivoting from dine-ins to home-made food and while they make that transition, they are either exploring the chef within, looking to try a new dish or cuisine, or learn a new preparation style. When we decided to create this platform 5 STAR Kitchen ITC Chef’s Special, it was to reach every Indian kitchen, share the knowledge and expertise of our chefs and help the audience amp up their dinner table with some time-honored and contemporary creations”.

“Star Plus has always been a front runner when it comes to entertaining the audience with its definitive content choices. While the channel has ensured to enthrall its viewers with a wide array of programs, slated across all age groups, we are excited about bringing in a new and one-of-its-kind cooking show from ITC Hotels, ‘5StarKitchen ITC Chef’s Special. We are sure our viewers will be able to turn their kitchens around into a 5 STAR kitchen after watching the show”, said a spokesperson from STAR India Network.



Previous articleEssence wins integrated media agency mandate for Games24x7
Next articleJayant Kapre joins Avon as new managing director for India
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here