Media Samosa Round-Up: May 25 to May 29

Media Samosa May Week 4

May Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa May Week 4 — features, campaigns, data and more.


Podcast Marketing 101: Leveraging the medium during lockdown

Vinayak Agrawal, Co-Founder, myHQ sheds light on the relevance & growth of Podcasts as a medium and ways to leverage the platform, especially during the lockdown. Read more here.

Percent of people listening to radio an hour+ daily has increased: Rahul Namjoshi, MyFM

Rahul Namjoshi, COO, MY FM – DB Corp sheds light on the initiative, the current situation of the radio industry, and the future of the medium amidst the ongoing pandemic. Read more here.

Luxury car brands

Luxury car brands create digital experiences to brace the new normal

Amidst the ongoing lockdown, luxury car brands amp up digitisation efforts to stay ahead of the curve in terms of marketing and sales. Read more here.

Agency Feature: Jajabor Brand Consultancy

With a name inspired by the songs of Bhupen Hazarika, Jajabor uses storytelling and public relations to solve business challenges and leverage key opportunities for their clients. Read more here.

Agency Feature: The Visual House

The Visual House is a production house and integrated communication agency based out of Delhi NCR. Read more here.


IIFL Finance Rohit Sharma

IIFL Finance signs Rohit Sharma as brand ambassador

With Rohit Sharma, IIFL Finance endeavours to stand out for talking straight and being honest with its customers. Read more here.

ITC Ltd. launches ‘5 STAR Kitchen ITC Chef’s Special’ on Star Network

In a bid to appreciate the efforts of hobby home chefs, ITC Foods has launched a new series- 5 STAR Kitchen ITC Chef’s Special. The show premiered on 23rd May and will be aired every Saturday & Sunday at 11:00 am for six weekends on STAR TV & Hotstar. Read more here.

Indian Ocean recreates the 90s magic for Dhara

With consumers seeking peace in all things familiar, Dhara partners with Indian Ocean to re-create the tune that had helped popularise the brand in the 90s. Read more here.

Airtel commercial

New Airtel commercial highlights offline recharge touchpoints amidst lockdown

While adhering to the lockdown guidelines, Equinox Films managed to remotely shoot the new Airtel commercial across four cities. Read more here.

MNX celebrates International Brother’s Day with a new campaign ‘#BroDaMan’

Bro is not just a word; it’s an emotion, a cult, a community, a club, a way of life! Celebrating this bond, MNX announced a campaign this International Brother’s Day titled #BroDaMan. Read more here.


Colors Kannada

COLORS Kannada rolls out original content with new campaign

COLORS Kannada launches a new brand promise ‘Banna Hosadagide, Banda Bigiyagide’. It means the colour is new, the bond is stronger and unbreakable, summarizing the channel’s refreshed and a strengthened spirit. Read more here.

SonyLIV 2.0 rolls out with enhanced user experience and a new brand identity

SonyLIV yesterday started rolling out its SonyLIV 2.0 build with a refreshed & enhanced user experience and new brand identity. Read more here.

Mangalya Dosham

COLORS Tamil launches new daily series Mangalya Dosham

Mangalya Dosham, a supernatural fiction show featuring Arun Padmanabhan and Lakshmi Priya, will air five days a week at 9 pm on COLORS Tamil. Read more here.

BARC Week 20 top brands list feature Harpic Power Plus, Lux & Horlicks

Among the top advertisers listed in BARC Week 20 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions. Read more here.

BARC Week 20: Dangal, Sun TV, Star Plus top all channels list

According to the BARC Week 20 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.

Industry News

Dentsu Webchutney Interns from Home

Dentsu Webchutney launches Interns from Home

With Interns from Home, Dentsu Webchutney will enrol up to 50 college students and introduce them to advertising and marketing using a learning module. Read more here.

WPP and SuperAwesome announce global partnership

The global partnership between WPP & SuperAwesome will help ensure privacy and safety for kids and families within online advertising. Read more here.

Jayant Kapre- Avon India

Jayant Kapre joins Avon as new managing director for India

In his new role, Jayant Kapre will be responsible for driving the overall growth for Avon businesses in India. Read more here.

Essence wins integrated media agency mandate for Games24x7

As per the mandate, Essence will handle media planning, media activation and content innovation for the entire portfolio of Games24x7. Read more here.

Khabri appoints Dushyant Kohli as the Chief Operating Officer

With 15 years of wide-ranging experience in the digital media domain, Dushyant Kohli will oversee the expansion and growth at Khabri. Read more here.

Amandeep Singh Bhan

Moglix appoints Amandeep Singh Bhan Senior VP-Strategic Partnerships

Amandeep Singh Bhan has over 18 years of leadership experience and expertise in business development and enterprise sales. Read more here.

Zirca Digital Solutions to be Fandom’s AdSales Representative in India

Zirca Digital Solutions will help Fandom increase brand presence in India, maximising the brand’s advertising revenue potential. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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