SHEROES has acquired Pune-based women-focused publishing platform Naaree.com, which caters to a core audience of remote workforce mothers, professionals, and businesswomen. The acquisition helps SHEROES strengthen and deepen its content offerings to its user base, poised to reach 100 million by 2023.
Founded by Priya Florence Shah, Naaree offers content that supports women in breaking free of limitations, disempowering thinking, and achieving balance and harmony across the areas in her life. The platform offers career resources, information, and podcasts, with empathy, depth, and ease of consumption at its core. In 2019, Naaree.com began its community on the SHEROES platform, as a space to trigger engagement around its content offerings.
As Group Editor, Priya will leverage her strategic and editorial experience, to bring depth and vibrancy to content across SHEROES properties.
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November 2019 saw the addition of 26 million women Internet users, with urban women users accounting for 40% and rural users at 30%, the latter being the fastest-growing demographic. As these numbers grow, SHEROES is building its product to serve diverse needs, aspirations, and goals of women. Based on real-time data, the SHEROES app is continually innovating around its core pillars of the identity, connections, mental health and physical well-being, and financial independence via high empathy, trust, and constructive engagement at the heart of the ecosystem. The platform has also focused on building its three revenue streams – SHEROES’ B to B unit Managed Remote Solutions (MARS), brands business, and social commerce unit SHECO.
The Covid19 lockdowns having impacted women in unique, universal ways, leading to spikes in conversations on SHEROES counseling helpline, health communities, and skilling/ entrepreneurship communities have seen a rise in specific discussions. Both SHEROES and Naaree.com have responded with on-theme content, utilities, expert sessions, workshops and other tools to support the real needs of women.