Adobe appoints Nitin Singhal to lead its digital experience business in India

In this new role, Nitin Singhal will lead Adobe’s Digital Experience business across the country. He will be reporting to Ben Goodman, Head of Digital Experience, APAC, Adobe.

Adobe has appointed Nitin Singhal, as Head of Digital Experience Business, India. In this role, he will lead Adobe’s Digital Experience business across the country, reporting to Ben Goodman, Head of Digital Experience, APAC, Adobe. “Singhal is an experienced leader touted for leading high-performance teams, transforming technology businesses, and building strategy for long-term growth. His innovative approach and focus on customer success directly align with our priorities. We are pleased to welcome him to the team and have his market knowledge and experience further our Digital Experience business in India,” said Ben Goodman Singhal joins Adobe from Salesforce where, he was responsible for building the go-to-market strategy for scale, partner & channel execution as Vice President, Commercial Business. He has over 28 years of experience and has held a diverse set of leadership roles for some of the industry’s top brands, including Oracle, IBM, and Microsoft.

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“As India moves to become an experience economy, digital will be key to unlocking the next phase of growth for enterprises, SMBs, and government. Adobe is a leader when it comes to digital experiences and has a fantastic diverse set of customers of all sizes across industries. I’m excited to join the team and work to provide value to our customers and partners,” said Nitin Singhal. By delivering generational technology platforms, launching innovative new services, and introducing enhancements to its market-leading applications, Adobe Experience Cloud targets an addressable market that Adobe estimates to be approximately $84 billion by 2022.

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