HP India ropes in ROB to create DIY craft videos

HP India Rob

As part of #PrintPlayLearn, HP India collaborates with Harun Robert aka ROB to encourage kids to create craft items at home from printed products. 

HP India has partnered with the art and craft icon Harun Robert aka ROB under their #PrintPlayLearn campaign. As a part of the collaboration, two DIY videos are being released. In these videos, Robert would teach kids how to create certain craft items, motivating them to try the activity at home. The campaign is called Print, Play and Learn.

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The brand aims to help children build their skillset with an element of fun while being homebound due to the lockdown. An important aspect of these activities is to encourage and empower parents to spend quality time with their kids as they learn and enjoy. The first video that already out is about creating DIY puppets at home. The process involves taking a printout of the cartoon, where the brand plug comes in.

Called Gully Monsters, the puppets are cutouts that come with the possibility of personalisation and personification. Robert encourages kids to make such puppets and create a musical show at home, adding another dimension to their imagination.

Kids are also being provided with colourful templates to get started. The brand leaves them with a promise to feature the best creations on their social media pages.



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