June Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa June Week 1 — features, campaigns, data and more.
Features
The ripples effects of ad fraud
Shubham Jha, Sales Manager India, Adjust simplifies Ad Fraud in mobile advertising while explaining how to stay safe on this front. Read more here.
Campaigns
Levi’s ignites hope with ‘One Day Soon We’ll Dance Together Again’
Circles, a campaign by Levi’s celebrates human connections amid the lockdown and in anticipation of the post-COVID-19 world. Read more here.
Lay’s India launches new TVC to celebrate unseen heroes
Lay’s India extends gratitude towards the brand’s supply chain workers, the unseen heroes, through its #Heartwork campaign. Read more here.
ZEE5 celebrates Atranginess of viewers in new campaign
With ‘Atrangi Dekho, Atrangi Raho’ campaign, ZEE5 celebrates the varied personalities of their viewers and the role it plays while choosing content for consumption. Read more here.
Marketing
HP India ropes in ROB to create DIY craft videos
As part of #PrintPlayLearn, HP India collaborates with Harun Robert aka ROB to encourage kids to create craft items at home from printed products. Read more here.
Stryder unveils refreshed logo as part of branding overhaul
Stryder, a subsidiary of Tata International Limited has released its new visual identity, a contemporary logo that better reflects the brand’s evolution, it’s products and customers. Read more here.
IndiaFirst Life Insurance launches multi-lingual website
To reach out to a wider customer base in states like Gujarat, Andhra Pradesh, Telangana, the IndiaFirst Life Insurance website has been made multi-lingual. Read more here.
Brand Ambassadors
Manushi Chhillar joins Adidas’s roster of brand ambassadors
To inspire more women to embrace fitness, Manushi Chhillar is all set to join Ranveer Singh, Rohit Sharma and Hima Das in support of #HomeTeamHero. Read more here.
Industry News
Universal Sompo General Insurance appoints Sharad Mathur as MD & CEO
Leading the company’s overall operations, Sharad Mathur will report to the Board of Directors of Universal Sompo General Insurance. Read more here.
Adobe appoints Nitin Singhal to lead its digital experience business in India
In this new role, Nitin Singhal will lead Adobe’s Digital Experience business across the country. He will be reporting to Ben Goodman, Head of Digital Experience, APAC, Adobe. Read more here.
SHEROES acquires Naaree.com; appoints founder Priya Florence Shah as Group Editor
SHEROES has acquired Pune-based women-focused publishing platform Naaree.com, which caters to a core audience of remote workforce mothers, professionals, and businesswomen. The acquisition helps SHEROES strengthen and deepen its content offerings to its user base, poised to reach 100 million by 2023. Read more here.
BharatPe appoints Ankur Jain as its Chief Product Officer
In his new role, Ankur Jain will work on product transformation and help drive innovation that will aim to cut across business units and geographic boundaries. Read more here.
Television
BARC Week 21: Dangal, Sun TV, Star Plus top all channels list
According to the BARC Week 21 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.
BARC Week 21 top brands list feature PolicyBazaar, Lux & Horlicks
Among the top advertisers listed in BARC Week 21 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions. Read more here.
