Media Samosa Round-Up: June 1 to June 5

Media Samosa June Week 1

June Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa June Week 1 — features, campaigns, data and more.

Features

The ripples effects of ad fraud

Shubham Jha, Sales Manager India, Adjust simplifies Ad Fraud in mobile advertising while explaining how to stay safe on this front. Read more here.

Campaigns

Levi's campaign

Levi’s ignites hope with ‘One Day Soon We’ll Dance Together Again’

Circles, a campaign by Levi’s celebrates human connections amid the lockdown and in anticipation of the post-COVID-19 world. Read more here.

Lay’s India launches new TVC to celebrate unseen heroes

Lay’s India extends gratitude towards the brand’s supply chain workers, the unseen heroes, through its #Heartwork campaign. Read more here.

ZEE5 Atrangi campaign

ZEE5 celebrates Atranginess of viewers in new campaign

With ‘Atrangi Dekho, Atrangi Raho’ campaign, ZEE5 celebrates the varied personalities of their viewers and the role it plays while choosing content for consumption. Read more here.

Marketing

HP India Rob

HP India ropes in ROB to create DIY craft videos

As part of #PrintPlayLearn, HP India collaborates with Harun Robert aka ROB to encourage kids to create craft items at home from printed products. Read more here.

Stryder new logo

Stryder unveils refreshed logo as part of branding overhaul

Stryder, a subsidiary of Tata International Limited has released its new visual identity, a contemporary logo that better reflects the brand’s evolution, it’s products and customers. Read more here.

IndiaFirst Life Insurance launches multi-lingual website

To reach out to a wider customer base in states like Gujarat, Andhra Pradesh, Telangana, the IndiaFirst Life Insurance website has been made multi-lingual. Read more here.

Brand Ambassadors

Manushi Chhillar

Manushi Chhillar joins Adidas’s roster of brand ambassadors

To inspire more women to embrace fitness, Manushi Chhillar is all set to join Ranveer Singh, Rohit Sharma and Hima Das in support of #HomeTeamHero. Read more here.

Industry News

Sharad Mathur

Universal Sompo General Insurance appoints Sharad Mathur as MD & CEO

Leading the company’s overall operations, Sharad Mathur will report to the Board of Directors of Universal Sompo General Insurance. Read more here.

Adobe appoints Nitin Singhal to lead its digital experience business in India

In this new role, Nitin Singhal will lead Adobe’s Digital Experience business across the country. He will be reporting to Ben Goodman, Head of Digital Experience, APAC, Adobe. Read more here.

SHEROES

SHEROES acquires Naaree.com; appoints founder Priya Florence Shah as Group Editor

SHEROES has acquired Pune-based women-focused publishing platform Naaree.com, which caters to a core audience of remote workforce mothers, professionals, and businesswomen. The acquisition helps SHEROES strengthen and deepen its content offerings to its user base, poised to reach 100 million by 2023. Read more here.

BharatPe appoints Ankur Jain as its Chief Product Officer

In his new role, Ankur Jain will work on product transformation and help drive innovation that will aim to cut across business units and geographic boundaries. Read more here.

Television

BARC Week 21 Channels

BARC Week 21: Dangal, Sun TV, Star Plus top all channels list

According to the BARC Week 21 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.

BARC Week 21 top brands list feature PolicyBazaar, Lux & Horlicks

Among the top advertisers listed in BARC Week 21 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions. Read more here.

Comments

comments

Previous articleHP India ropes in ROB to create DIY craft videos
Next articleDAN India launches Gaming DSP Dentsu Play
Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here