In-line with ‘All types of Love’ collection launched by Reebok, its campaign, ‘Proud Notes’ is positioned as a letter of love to friends and family in the LGBTQ+ community, celebrating the many ways to love and to be loved, with messages of acceptance & appreciation.
In honor of the LGBTQ+ community and Pride Month this June, Reebok is proud to announce its all-new “All Types of Love” collection and “Proud Notes” campaign, highlighting activists and influencers in the LGTBQ+ community who are fighting for equality every day. The campaign provides a platform for passionate individuals to share their journeys as they are celebrated through ‘Proud Notes’ written by loved ones.
The ‘Proud Notes’ campaign is positioned as a love letter to friends and family in the LGBTQ+ community, celebrating the many ways to love and to be loved, with messages of acceptance and appreciation. As depicted through a heartwarming film, ‘the Proud Notes’ campaign highlights the stories of five people lighting the way for other trailblazers in the LGTBQ+ community. In the film, Twiggy, Dylan, Nali, Wazina, and June, share intimate letters of support addressed to them from loved ones.
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Each individual is styled in the “All Types of Love” collection, which offers a spectrum of colorways for everyone, as folks choose to express their support and Pride in different ways.
“With a lifelong mission of transforming the lives of others through fitness and wellness, we pride ourselves on celebrating and promoting the figures of this generation who are making the world a more inclusive and welcoming place,” said Matt Blonder, VP, Marketing & Digital Brand Commerce at Reebok. “Inclusivity is at the core of Reebok’s ethos, and we are so proud to shine a light on individuals who are continuing to push boundaries with bold creativity, fearless passion, and unique perspectives.”