In-line with ‘All types of Love’ collection launched by Reebok, its campaign, ‘Proud Notes’ is positioned as a letter of love to friends and family in the LGBTQ+ community, celebrating the many ways to love and to be loved, with messages of acceptance & appreciation.
In honor of the LGBTQ+ community and Pride Month this June, Reebok is proud to announce its all-new “All Types of Love” collection and “Proud Notes” campaign, highlighting activists and influencers in the LGTBQ+ community who are fighting for equality every day. The campaign provides a platform for passionate individuals to share their journeys as they are celebrated through ‘Proud Notes’ written by loved ones.
The ‘Proud Notes’ campaign is positioned as a love letter to friends and family in the LGBTQ+ community, celebrating the many ways to love and to be loved, with messages of acceptance and appreciation. As depicted through a heartwarming film, ‘the Proud Notes’ campaign highlights the stories of five people lighting the way for other trailblazers in the LGTBQ+ community. In the film, Twiggy, Dylan, Nali, Wazina, and June, share intimate letters of support addressed to them from loved ones.
Each individual is styled in the “All Types of Love” collection, which offers a spectrum of colorways for everyone, as folks choose to express their support and Pride in different ways.
“With a lifelong mission of transforming the lives of others through fitness and wellness, we pride ourselves on celebrating and promoting the figures of this generation who are making the world a more inclusive and welcoming place,” said Matt Blonder, VP, Marketing & Digital Brand Commerce at Reebok. “Inclusivity is at the core of Reebok’s ethos, and we are so proud to shine a light on individuals who are continuing to push boundaries with bold creativity, fearless passion, and unique perspectives.”