Leveraging Radio as a medium, Hamdard Laboratories has collaborated with Radio Mirchi to strengthen the impact of #StrongWithHamdard.
The Medicine Division of Hamdard Laboratories has launched an integrated marketing campaign, #StrongWithHamdard, emphasizing on the importance of boosting the immune system to stay healthy amid the COVID-19 outbreak. As part of the new campaign, the brand is leveraging print, television, social media, and radio platform to spread the message of a stronger immune system and awareness around Unani Medicine products offered by Hamdard Laboratories.
Hamdard Laboratories has also launched ‘Aapka Hamdard’ on-air programming in association with Radio Mirchi to amplify the reach. Stay #StrongWithHamdard campaign in key North Indian markets. Aapka Hamdard program, on Radio Mirchi, will be focused on addressing the importance of strong immunity by Dr Naushad Rana of Hamdard Wellness Centre. Additionally, Abdul Majeed, Chairman and Managing Trustee, Hamdard Laboratories (Medicine Division) will deliver a keynote address to Radio Mirchi listeners.
Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “One of the key measures to stay safe amid the Covid-19 outbreak has been a strong immune system that safeguards us from various infections and the same has been emphasized by the Government and Ministry of AYUSH. As India enters the unlock phase, it becomes even more vital to have a strong immunity that will prevent us against the viral infection. Our new campaign #StrongWithHamdard focuses on adopting an alternate medicine system to boost immunity and promote the uses of Unani medicine products to have a strong immunity system.”
Ensuring availability of Hamdard’s immunity boosters, the brand has made its immunity booster products available on various e-commerce sites – Amazon, Healthmug, and 1mg. Additionally, Hamdard Wellness Centers will go live from June 9, 2020, offering online consultation that is focused on providing quality Unani treatment and healthcare.
“The lockdown made us realize the importance of digital presence. Essential services like having a doctor available for consultation in the online space and medicines being available in the e-commerce sites was an absolute necessity,” said Chairman and Managing Trustee, Abdul Majeed.