While the quality and composition of the jury remain similar to previous years, the jury sessions will be completely virtual this year.
The seventh edition of Kyoorius Creative Awards will be held digitally due to the ongoing COVID-19 pandemic and lockdown. Earlier this year, the team had announced a reduction in the entry fee as an attempt to ease the burden on participants in difficult economic times. Interested creative agencies will have to pay Rs 1500 per entry.
“We understand and acknowledge the challenges faced by the entire creative fraternity and this disruptive step is being taken to enhance the participation levels while significantly reducing the award entry budgets,” said Punit Goenka, Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Limited, the title sponsor.
In addition to reducing the fees, Kyoorius Awards is donating a minimum of 2000 PPE kits to authorities in Mumbai, Delhi NCR, and Bengaluru on behalf of the advertising community of India. The first consignment of 500 PPEs has been delivered in Mumbai.
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“Obviously, we debated whether the Award should, indeed, be held this year. After much thought, we decided that the Awards should be held, at the same size and scale as previous awards, but taking into account the realities of the post-coronavirus world that we live in,” says Rajesh Kejriwal, founder of Kyoorius.
The major change will be in the judging process. “While the quality and composition of the jury will be similar to previous years and will see both Indian and international practitioners assessing the work, the jury sessions will be online and virtual,” said Kejriwal.
“It is a difficult time for all businesses including advertising, and we hope the Kyoorius Creative Awards plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals,” added Kejriwal.