June Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa June Week 2 — features, campaigns, data and more.
Features
Inside: Intern from Home program by Havas Group’s Think Design
With the help of Founder and CEO Hari Nallan, we trace the Intern from Home program being run by Think Design to help students get a glimpse of the industry’s functioning despite the lockdown. Read more here.
Campaigns
Cadbury carries forward ‘How Far Will You Go For Love’
Conceptualized by Mondelez India & Ogilvy India, the brand believes its new proposition of ‘How Far Will You Go For Love’, launched earlier this year, will help connect with today’s youth better. Read more here.
Aakash Institute highlights digital offerings in new campaign
Padhai Hamari Jaari Hai campaign depicts Aakash Institute as a coach, an enabler and a partner to students and parents in their journey. Read more here.
Vh1 India curates special line-up for global Pride month
With specially curated multicultural programming, a virtual Pride Parade, and more, Vh1 India invites fans to join in with Pride. Read more here.
Hamdard Laboratories launches integrated marketing campaign #StrongWithHamdard
Leveraging Radio as a medium, Hamdard Laboratories has collaborated with Radio Mirchi to strengthen the impact of #StrongWithHamdard. Read more here.
Free Press Journal cancels out all COVID-19 terms in special edition
Free Press Journal uses red strokes to strike out COVID-19 related terms on all the 16 pages of a special edition on June 10, 2020. Read more here.
Reebok celebrates Pride Month with ‘Proud Notes’ campaign
In-line with ‘All types of Love’ collection launched by Reebok, its campaign, ‘Proud Notes’ is positioned as a letter of love to friends and family in the LGBTQ+ community, celebrating the many ways to love and to be loved, with messages of acceptance & appreciation. Read more here.
vivo and Aamir Khan join hands to launch campaign for V19
vivo launched the vivo V19 with a new campaign starring Aamir Khan. The campaign conceptualized and executed by BBH India consists of three countdown films and four TVCs cum digital films. Read more here.
Industry News
VMLY&R India partners with CRIF High Mark for online customer experience journey
VMLY&R India will aid customers of CRIF High Mark with simplified digital experience. In addition, the agency will work with the brand to enhance the CX of existing users and more. Read more here.
COVID-19 Impact: Kyoorius Creative Awards to go digital
While the quality and composition of the jury remain similar to previous years, the jury sessions will be completely virtual this year. Read more here.
The Hindu to leverage Taboola’s discovery platform across regional sites
Since early this year, The Hindu has been using Taboola Feed to offer seamless scrolling and Taboola Newsroom’s insights for A/B testing capabilities. Read more here.
Affle to acquire Appnext, strengthen the mobile app recommendations
Appnext is expected to help Affle enhance their competitive advantage on a global level, strengthening it for the next phase of growth journey. Read more here.
Isobar & dentsumcgarrybowen launch The Content Symphony
The Content Symphony uses a connected global studio network powered by AI and linked sharing platforms to provide more content production visibility, agility, and control. Read more here.
DAN India launches Gaming DSP Dentsu Play
Operated by DAN Programmatic, Dentsu Play will feed into the Dentsu Marketing Cloud ecosystem for advanced visualization, segmentation and analytic capabilities. Read more here.
Brand Stories
Emami launches organic Aloe Vera Gel variants
Expanding organic product offerings under BoroPlus, Emami has launched Aloe Vera and Aloe Vera Gel Haldi Chandan Kesar variants. Read more here.
Flite announces new logo to highlight aspirational value of footwear
Indian footwear brand Flite has refreshed its branding efforts with a contemporary new logo, putting forth a visual identity themed around ‘flight of dreams’. Read more here.
People
Hansa Research appoints Piyali Chatterjee as Senior VP and National Head for CX Practice
Piyali Chatterjee has worked across sectors such as BFSI, e-commerce, durables, telecom, retail, real estate, petroleum, Auto, FMCG, telecom and manufacturing. Read more here.
WPP appoints Angela Ahrendts DBE to the Board
WPP today announced the appointment of Angela Ahrendts DBE to its Board as a Non-Executive Director. With a career in fashion and retail spanning more than three decades, Angela Ahrendts was Senior Vice President, Retail at Apple, Inc. from May 2014 until April 2019. Read more here.
Bajaj Allianz Life appoints Santanu Banerjee as Chief Human Resources Officer
Bajaj Allianz Life has appointed Santanu Banerjee as Chief Human Resources Officer (CHRO) of the Company. Read more here.
Eros International Media appoints Shikha Kapur as COO
As the new COO, Shikha Kapur will be responsible for leading the growth of the Studio Business at Eros. Read more here.
Geetanjali Bhatia Nehru to head Corporate Communications for Max Life Insurance
With over 18 years of experience strengthening corporate narratives, Geetanjali Bhatia Nehru will shape Max Life’s internal and external communications. Read more here.
Ajay Mehta to lead Cinema and OOH for GroupM India
All the iTV teams along with the Kinetic leadership team will report to Ajay Mehta while he will continue to be based out of Gurgaon and will report into Prasanth Kumar. Read more here.
Navin Talreja named jury member for 10th WARC Prize for Asian Strategy
The Womb, independent agency co-founded by Navin Talreja, had won the Grand Prix at the WARC Prize for Asian Strategy 2018. It was for their product innovation ‘Carvaan’ for Saregama. Read more here.
Television & More
Zee Marathi rolls out fresh ‘filmed-at-home’ shows with a mission to begin again
As Maharashtra moves forward with ‘Mission Begin Again’, Zee Marathi launches 3 new shows completely filmed from home and is geared up with a robust action plan for its audiences. Read more here.
Shemaroo Horizons: Shemaroo Entertainment kicks off new webinar series
Shemaroo Horizons discusses Bhagavad Gita lessons with veterans from the industry who not only preach but practise these teachings in their daily lives. Read more here.
BARC Week 22: Dangal, Star Plus & Sun TV top all channels list
According to the BARC Week 22 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.
BARC Week 22 top brands list feature Lux, Horlicks & Clinic Plus
Among the top advertisers listed in BARC Week 22 data, Hindustan Lever Ltd and Brooke Bond Lipton India Ltd had the highest number of insertions. Read more here.
Agency Feature
3Mark Services
3Mark Services is a Hyderabad-based public relations firm operating for a decade. Their core functions include practices in corporate reputation, effective and efficient public relations, celebrity management and image building. Read more here.
Reports
Demand for knowledge and entertainment has increased: EY Report on Impact of COVID-19
A recently released EY Report looks at the impact of COVID-19 on the M&E sector in regards to operations, consumption and finances. Read more here.
Connected TV promises to command larger share of budget in coming years: GroupM Playbook
GroupM Playbook on Brand Safety for Marketers highlights the evolving risks and opportunities for brands against the rapid political and policy changes. Read more here.
